what is a brand guide and why do you need it

What’s A Brand Guide, & Why Do You Need One?

A brand guide is a document or booklet that contains everything a designer would need to represent your brand. This includes your logos, spacing information, company colors, and company fonts. The bigger your company, the more your brand guide will include...but why...
mean what you say - say what you mean

Mean What You Say – And Say What You Mean

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Marketing copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
How To Effectively Work From Home

How To Effectively Work From Home

Right now, a lot of people are making the switch from working in the office to working from home. This is definitely easier for some industries than others; no matter what, there are several challenges that may arise when you start to figure out how to work from home....
What’s A Brand Guide, & Why Do You Need One?

What’s A Brand Guide, & Why Do You Need One?

A brand guide is a document or booklet that contains everything a designer would need to represent your brand. This includes your logos, spacing information, company colors, and company fonts. The bigger your company, the more your brand guide will include...but why...

read more
Mean What You Say – And Say What You Mean

Mean What You Say – And Say What You Mean

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Marketing copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...

read more
How To Effectively Work From Home

How To Effectively Work From Home

Right now, a lot of people are making the switch from working in the office to working from home. This is definitely easier for some industries than others; no matter what, there are several challenges that may arise when you start to figure out how to work from home....

read more
5 Signs Your Brand Looks Unprofessional

5 Signs Your Brand Looks Unprofessional

Often, when you first start your business, you have a vision of how you want it to look and the results you want to achieve. However, sometimes that isn’t how the cookie crumbles. You could be doing absolutely everything right with your business, but your marketing...

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The What, Why, & How of SEO

The What, Why, & How of SEO

As we’ve previously discussed, the world of marketing is full of acronyms that get tossed around. SEO is one that’s frequently talked about, but one that not everyone fully understands. It’s arguably one of the most important aspects of successful digital marketing;...

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How A Pandemic Can Affect Your Business

How A Pandemic Can Affect Your Business

It’s no secret that COVID-19, or the novel coronavirus, has the United States in a tailspin with closures, quarantines, and uncertainty. Because so much is still unknown, it has many people panicking and resorting to drastic measures to keep safe from the virus. As a...

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The All-New Vimeo Create: What You Should Know

The All-New Vimeo Create: What You Should Know

In late February, Vimeo announced the release of their new video creation platform: Vimeo Create. Designed with marketing and business in mind, it’s pretty amazing. With so many tools and templates to choose from, there’s so much to learn about Vimeo Create. Let’s...

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Should You Implement A Facebook Messenger API?

Should You Implement A Facebook Messenger API?

Back in 2016, Facebook officially launched Messenger Platform, an automated messaging tool aimed at businesses to send messages to clients giving them an overview of the company, sending links or videos, or answer customer questions about products or services. Then,...

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Best Practices For Facebook Messenger Business

Best Practices For Facebook Messenger Business

Over the past few months, Facebook has updated their Messenger for Business systems in a few ways that will help businesses engage more efficiently and personally with their potential clients. Connecting with businesses over a messaging service is amazing, but it can...

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What Makes Good Video Content?

What Makes Good Video Content?

Previously, we’ve discussed video content a fair amount. We’ve talked about IGTV, the return of long-form videos, and how to go about making high-quality video content on a budget. However, we haven’t really looked at what makes good video content. While this can vary...

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What Should Social Media Engagement Look Like?

What Should Social Media Engagement Look Like?

When it comes to social media marketing, “engagement” is one of the main buzzwords you tend to hear come up in conversation. However, though it gets thrown around a lot, this word is vital to your success on social media. What is engagement, why is it important, and...

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3 Social Media Updates We’ve Seen So Far In 2020

3 Social Media Updates We’ve Seen So Far In 2020

It’s no secret that social media, like most things, is constantly adapting and changing to the world around us. Platforms are continually trying to stay up to speed with what consumers are expecting, and that often manifests itself into major changes being made to...

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6 Tips For A Kick-Butt Email Campaign

6 Tips For A Kick-Butt Email Campaign

Email marketing can be a very effective way to reach your audience - that is, if you do it correctly. It can be difficult to figure out exactly how to put together an email campaign that works for your business. But fear not, difficult does not mean impossible! There...

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Our Process: Building Remarkable Brands

Our Process: Building Remarkable Brands

Here at Blackwood Creative, we put our clients first. Your business and your success is at the center of everything we do, and we are committed to working with you to get the results you’re after. We’ve come up with a thorough process to increase your engagement,...

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Brands Grow Because Of What Analytics Show

Brands Grow Because Of What Analytics Show

Analytics don’t ever really see the spotlight; they’re typically more behind-the-scenes, like a stage manager for a theatrical production. However, what most people don’t realize is that analytics are a huge part of why the results of marketing can be so positive -...

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Remarkable Marketing = Thorough Implementation

Remarkable Marketing = Thorough Implementation

We’ve said it before, and we’ll say it again. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand. As such, marketing implementation takes on different forms depending on the categories a specific business falls...

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Building A Marketing Strategy With Blackwood

Building A Marketing Strategy With Blackwood

Whether you’re a small business or a well-established company in your community, marketing is what takes your brand from good to great. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand.  There are different ways to...

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IGTV: Everything You Need To Know

IGTV: Everything You Need To Know

Instagram CEO Kevin Systrom stood on a stage with influencers, declaring it was “time for video to move forwards and evolve.” Vertical video was the future. It was time for everyone to get on board with IGTV, the next big thing expected to rival YouTube. The hype...

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Is TikTok Right for Your Business?

Is TikTok Right for Your Business?

In a world where social media is connecting more people online than ever, it’s no surprise that many people have a newfound dream of becoming famous on the Internet. But how do they do it?  An app called Musical.ly hit the social media market in late 2014, allowing...

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Snapchat Circa 2020

Snapchat Circa 2020

Spoiler alert: If we didn’t think Snapchat was relevant, we wouldn’t have bothered to write up this post. But the answers to those questions aren’t as simple as yes or no. We are going to cover two main things in this post: Is Snapchat still relevant?If so, should...

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What Business Growth Looks Like In 2019

What Business Growth Looks Like In 2019

Our favorite, and most essential, question we ask our clients is: "What is it that you want to see from the work that we're going to do?" We call this your "Key Performance Indicator" (or KPI). What is that one thing that, when accomplished, will tell us we’ve...

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Why Long-Form Videos Are Back & Better Than Ever

Why Long-Form Videos Are Back & Better Than Ever

As social media has grown and the world has begun craving instant entertainment, short videos have become the go-to. However, as times continue to change, people are now gravitating towards longer, documentary-style videos. Long-form videos are making a comeback. But...

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Z-Pattern vs. F-Pattern: The Alphabet in Web Design

Z-Pattern vs. F-Pattern: The Alphabet in Web Design

What could two random letters of the alphabet possibly have to do with web design? It’s pretty simple: they’re just visual representations of the way a person’s eyes trace a website. They may not stand for anything (although you’re free to make something up), but...

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Welcome Ryan To The Blackwood Team!

Welcome Ryan To The Blackwood Team!

2020 is already off to an incredible start - the team at Blackwood Creative is growing! We are so very excited to welcome Ryan Zerfas to the team as our VP of Customer Success. Hailing from Granger, Indiana, Ryan is excited to take on this sales position and continue...

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4 Tips For Stellar Customer Service On Social Media

4 Tips For Stellar Customer Service On Social Media

Along with the growth of the internet, customer service has taken on a new form. Gone are the days of relying solely on 800 numbers for help - now you can type a quick email or direct message to a company, and you’ve got assistance in a snap. In fact, nowadays 80% of...

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New Decade, New You: Is It Time To Rebrand?

New Decade, New You: Is It Time To Rebrand?

It’s officially 2020, so we’re not just starting a new year - we’re starting a new decade! We’ve also made it to the time of year when the idea of “new year, new me" (volume warning for linked video!) is running rampant. But what does this phrase actually mean? Sure,...

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Things You Should Never Say To Photographers

Things You Should Never Say To Photographers

Source: Instagram, @photographerhumor (edited for profanity) Photographers are a huge asset to businesses and people in general. They document some of the most important events in your life and they do it in a way that makes it look so easy! However, many people try...

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How Much Do Social Media Ads Actually Cost?

How Much Do Social Media Ads Actually Cost?

Many times, we’ve been quoted saying that social media is a pay-to-play game. No matter how many times we say it, it never fails to be true! When you’re looking into ways to advertise your business online, it’s reasonable to wonder about the most cost-effective...

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3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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