Psychology of Color in Marketing

Color is probably not the first thing on your mind as you begin establishing a new brand. In fact, it’s probably not something your clientele or client’s clientele may even consider – not consciously, that is. Believe it or not, color has an undeniable influence in...

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Using Instagram Stories to Your Advantage

Instagram Stories hit the platform in 2016 - but have you been using them properly to promote your business? Your story is a feature which allows a photo or text to remain on the site for 24 hours from the upload time. Instagram stories are easily accessible near the...

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Analytics Are Important and Here’s Why

Analytics are one of the most powerful built-in tools on social media platforms like Facebook and Instagram. The word may sound big and official, but these insights are super accessible and easy to find within the platforms. By learning how to properly read and...

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4 Ways To Make Your Content Photos Stand Out

Have you ever wondered how the pros create content?Have you wondered why some big brands have such a huge following on social media? Some photographers spend thousands of hours going to school to learn their craft. You don’t need a degree to take good content photos -...

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Is TikTok Right for Your Business?

In a world where social media is connecting more people online than ever, it’s no surprise that many people have a newfound dream of becoming famous on the Internet. But how do they do it?  An app called Musical.ly hit the social media market in late 2014,...

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4 Tips for Turning Stress into Productivity

For any driven and hardworking professional in a hustle-oriented workspace, stress is bound to creep up on you. When pushing yourself to reach hard deadlines, productivity can become confused with mental strain. Those pesky external stressors that often arise from our...

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Video Marketing: Why You Should Do It

Hop on any social networking site you have and scroll down on your feed for just a second. Did you come across a video post made by some of your favorite brands or businesses? Chances are, yes. The Popularity of Video Marketing Video marketing is no longer an...

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How a Bad Photo Ruins Your Credibility

It only makes sense to start an article about a bad photo with this cliché: "A picture is worth a thousand words." Yep, there it is. You half expected to see it, didn't you? This cliché is a cliché because it is oh-so-true. It's possible it's never been more true than...

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Boost Your Creativity with These 5 Tips

Some people say creativity is something you have to be born with. Don't believe them. Of course there are those who are more naturally artistic, but that doesn’t mean that the left-brains of the world can’t be creative, too. Creativity is a worthy skill that can be...

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Why Your Design Should Bleed

You've got a sweet business card design equipped with your brand new logo. Your company essentials are about to be contained on a little rectangular card, duplicated hundreds of times. You're ready to upload this work of art so the printer can bring it to life. All of...

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How to Create the Perfect Post

It's official: you exist on social media. You've created your username and added your bio to Instagram, Facebook, Twitter, and LinkedIn. Now what? The perfect username and a well crafted bio may qualify you as existing online, but no one's gonna know you do until you...

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It’s Time to Get Professional with Social Media

When was the last time you went to a client meeting or a business dinner with a speaker phone and announced to the whole room your political views? Have you ever begged your clients to like you and follow your every move? Surely you haven’t called a company meeting on...

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How to Crush Your Customer Service Game

As a small business, your very existence depends on the right kind of customer service. Neil Patel claims that 71% of consumers will leave your business due to poor customer service. A huge chunk of that stat will do business with your competitor instead. Don’t be a...

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The Quality Kind of Content

Content is king. Don’t believe me? Check out this post for all the reasons behind why we believe in the supremacy of content. If content (the written and spoken word) is so incredibly important to your growing business, it's reasonable to conclude that the quality of...

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Colors Have Feelings, Too

As a human, you’ve probably experienced color-induced emotion. Certain colors make you feel certain things and have probably even impacted your decision making. In the world of marketing and branding, understanding the impact of color is essential. But is it as simple...

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4 Ways to Reach Your Target Market on Facebook

Facebook has been around for awhile. Does it really have any life left? I submit that yes, it absolutely does. And I have some good reasons for believing that you can still find your target market on this time-tested social media platform. Convincing Stats  Facebook...

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Marketing 101: Tips for Newbies

Marketing has been around for... ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing. Okay, it’s really not that scary. To prove it to you,...

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How to Win at Social Media Marketing

Social media has been around for awhile now but it’s only been growing in strength over the years. Just a few short years ago, your social media marketing strategy probably didn’t exist, and you got along just fine without it. But if you’re still haphazardly tossing...

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Start Growing or Die

"In this world, you're either growing or you're dying, so get in motion and grow." -Lou Holtz You never arrive. Not in business. Not in life. In fact, a sure fire way to kick your own company to the curb is to believe you've "arrived." Growth is essential to your...

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Why Your Website is Still Relevant

We talk a lot about social media around the marketing world. If you're not on social media, do you really exist? Social media is essential in marketing. But it's not everything. While it may be the sparkly eye-candy that captures your potential customer's attention,...

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Brand Guides are for Dummies

Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank's logo. There's a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car dealership...

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WTH is Mobile-First Anyway?

In the digital world that we call home, instant gratification is the driving force. As a business, if you’re not one step ahead, you’re a mile behind.  Being the successful business that you are, I’m sure you’re aware that mobile use worldwide has surpassed desktop...

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Snapchat Circa 2019

We are going to cover two main things in this post: Is Snapchat still relevant?If so, should your business be utilizing it for marketing purposes? Spoiler alert: If we didn’t think Snapchat was relevant, we wouldn’t have bothered to write up this post. But the answers...

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Content is King

In a successful marketing castle, content is the reigning king.  It’s called Content Marketing, and it’s something you need to implement immediately. Read on as I convince you why. What Is Content Marketing? First, what exactly is contact marketing? Content Marketing...

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Who Cares About Your Logo

How valuable is a solid logo for you company, really? Take a trip around the world and you’ll know exactly where the McDonald’s is no matter what the native language. Walk through a sporting goods store and you’ll know immediately which shoes belong to Nike and which...

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Why You Should Sweat the Details

As a business owner, you’re fully aware of your competition. Even if what you offer is extremely rare or unique, there is always some form of competition out there somewhere that could get a leg up on you.  We all face it. So how do we come out on top? How does...

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3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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