Putting Emojis In Your Marketing Strategy

When it comes to improving your marketing strategy, it’s normal to want to add or change things about what you’re currently doing. In fact, it’s a great idea to change your strategy with the times! One thing that’s risen in popularity over the last several years is...

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5 Predictions For 2020’s Graphic Design Trends

5 Predictions For 2020’s Graphic Design Trends

Each and every year, new color schemes and design styles pop up and become widespread across social media and marketing platforms. Every brand wants to stay relevant and on-trend. Therefore, these patterns tend to attract many designers who put their own spin on the...

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UTM Codes – One Of A Marketer’s Best-Kept Secrets

UTM Codes – One Of A Marketer’s Best-Kept Secrets

If you’ve ever been on the internet, you’ve definitely seen a URL before. However, not all URLs are created equal. Have you ever noticed how long some links are? Some links seem to go on forever - but there’s a good reason for it. Let us introduce you to UTM codes....

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The Full Scoop On Twitter’s Political Ad Ban

The Full Scoop On Twitter’s Political Ad Ban

Last week, Twitter founder Jack Dorsey announced that his platform would no longer be allowing sponsored political ads. This has sparked a lot of conversation in the social media and marketing community; many people are wondering how this is going to turn out. So,...

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Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger can be an incredibly effective way to reach out to potential clients. Members of your audience likely value that personal connection between themselves and your business, and you can easily foster that relationship using Messenger. However, as with...

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3 Ways To Advertise Your Event on Social Media

3 Ways To Advertise Your Event on Social Media

When you’re running a business, it’s likely you’re going to be planning or attending an event with your audience or clients. However, it can be difficult to get people to attend without the right tactics. Thanks to social media, it’s easier than ever to reach your...

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Does Having An Instagram Theme Actually Matter?

Does Having An Instagram Theme Actually Matter?

Many individuals and brands have an Instagram theme that they swear by. They claim it helps boost engagement, and it maintains a consistent look for that particular brand. But does having an Instagram theme really make that much of a difference? Do you need an...

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Our 5 Favorite Apps For Beautiful Instagram Stories

Our 5 Favorite Apps For Beautiful Instagram Stories

Nowadays, Instagram Stories are a tool used to grow brands and expand e-commerce. Therefore, it’s extremely important to make sure your Instagram Stories are not only eye-catching, but also effective in drawing new clients to your business. While the Instagram app...

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10 Marketing Acronyms You Should Know Right Now

10 Marketing Acronyms You Should Know Right Now

We’ve discussed 10 of the marketing terms you should know, however there is a completely separate list of acronyms that is just as important (and just as confusing) if you’ve never been exposed to them. Acronyms are short, fun, and easy to remember, so they’re worth...

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10 Marketing Terms You Should Know Right Now

10 Marketing Terms You Should Know Right Now

Marketing, like many other industries, has a lot of terms that come along with the work. In fact, it can often seem like marketers are speaking a completely different language when they’re talking about strategies or techniques. However, these terms are not as foreign...

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Let’s Talk About Newsletters

Let’s Talk About Newsletters

We’ve talked about email marketing. We discussed marketing to the future generation. We’ve even debated whether or not old-school marketing is still relevant in today’s world. But one thing we haven’t yet touched on is newsletters! Newsletters have evolved from simply...

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Is Pinterest Good For Business?

Is Pinterest Good For Business?

With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...

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Brainstorming Your Blog Posts

Brainstorming Your Blog Posts

Many brands and businesses have their own blogs - you’re reading one right now! Typically, businesses turn to blogging to share things about their industry or company that they wish other people new. Often, this includes trends or procedures which are specific to the...

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Is “Shadowbanning” Actually A Thing?

Is “Shadowbanning” Actually A Thing?

You’ve probably been hearing about shadowbanning a lot recently, particularly on Instagram. There is a belief that Instagram will “shadowban” or “stealth ban” particular accounts without the account owners knowing. Because there’s been so much talk about it, it’s...

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Why Should You Be Using Facebook Creator Studio?

Why Should You Be Using Facebook Creator Studio?

If you advertise your business on social media, chances are you have a Facebook page. Even if it’s just a page for yourself and your own services, a Facebook page can be an incredible outreach tool when you’re looking to gain clients. However, if you have more than...

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4 Tips For An Efficient Email Marketing Campaign

4 Tips For An Efficient Email Marketing Campaign

One of the most frequently overlooked forms of brand marketing is having an email campaign. Though it may seem outdated or like a one-way ticket to someone’s junk folder, there are ways to actually make email marketing an efficient form of outreach for your brand. It...

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3 Tips For Marketing To The Future Generation

3 Tips For Marketing To The Future Generation

As times continue to change, a new generation is growing up and getting ready to enter both the workforce and the full world of adulthood. These people are the future of your industry and every other industry, so it’s important to make sure you’re including them in...

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Do Emojis Affect Your Engagement?

Do Emojis Affect Your Engagement?

Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, they've become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social media...

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Ditch The Clickbait: Here’s How To Get Real Clicks

Ditch The Clickbait: Here’s How To Get Real Clicks

When you’re marketing your brand online, obviously you want your ad to be clicked on. Whether you’re selling something, signing people up for your newsletter, asking for participants in a survey, or sharing a blog post, it’s all about grabbing your viewer’s attention....

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Our Top 5 Favorite Sites For Stock Photos

Our Top 5 Favorite Sites For Stock Photos

When you’re in between content shoots or just don’t have the photo you’re looking for, a stock photo can save the day. But so many of the ones on Google Images are copyrighted, so what are you supposed to do? Luckily, there are many websites who offer stock photos...

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Tips For An Effective Rebrand

Tips For An Effective Rebrand

You’ve advertised your brand the exact same way for several years, and you’re starting to get tired of it. We understand. Sometimes, it’s just time for a rebrand. But where do you even begin? It can be a daunting process to rebrand your business, but there are ways to...

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Making High Quality Video Content On A Budget

Making High Quality Video Content On A Budget

We have definitely preached the importance and influence of video content on our blog. Nowadays, videos are one of the most effective ways to reach an audience. With that knowledge, why wouldn’t you be taking advantage of the benefits? Understandably, incorporating a...

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Where Should You Put Your Hashtags?

Where Should You Put Your Hashtags?

Hashtags are one of the easiest and most effective ways to increase the reach of your social media posts. In fact, they have been proven to increase audience engagement and get you more likes. But many people believe that hashtags belong in the caption of the post,...

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Likes Aren’t Everything – Here’s What Really Matters

Likes Aren’t Everything – Here’s What Really Matters

“The amount of likes you get on Instagram does not determine your worth.” That’s a phrase we’ve all heard in some capacity. While it’s usually addressing self-confidence or body image issues, the phrase holds true when it comes to your business, too. Though the amount...

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Are Memes Good For Business?

Are Memes Good For Business?

Memes make up a large part of the internet; it seems like there’s always a new popular one circulating around. Several accounts on social media have grown an audience from posting only memes, and there are a bunch of people who specifically look on social media to...

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Here’s How To Schedule Your Social Media Posts

Here’s How To Schedule Your Social Media Posts

When you’re running a business with multiple social media platforms, it can be difficult to maintain a regular posting schedule. The effort that goes into posting even one thing can be daunting. Not only that, but repeating those steps over and over again gets...

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The Low-Down on LinkedIn Live

The Low-Down on LinkedIn Live

In February of this year, LinkedIn finally joined Instagram, Twitter, and Facebook in the world of live video streaming. It was created for business professionals and influencers to stream live video to their LinkedIn audience. If you haven’t heard much about it yet,...

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The Facebook Pixel: Everything You Should Know

The Facebook Pixel: Everything You Should Know

We’ve talked about social media budgets and using analytics for ad targeting before, but Facebook has made it easier than ever. By creating the Facebook Pixel, Facebook has allowed you access to more insights into the traction your website is getting. Before 2017,...

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Hashtags: How To Use Them (And Why You Should)

Hashtags: How To Use Them (And Why You Should)

When you’re scrolling through social media, it seems to be rare to see a post without hashtags. Hashtags are words following the pound sign (#) which can be used to boost engagement, gain followers, and categorize social media posts. They started being used on Twitter...

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The Importance of Internships (For You & The Intern)

The Importance of Internships (For You & The Intern)

While internships are probably the most common for college students, they can be helpful to people of almost any age. Internships are mutually beneficial - there’s a lot in it both for the company and for the intern. So, why should you consider hiring or being an...

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Micro-Influencers: The Future Of Social Media Marketing

Micro-Influencers: The Future Of Social Media Marketing

In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...

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Instagram: Your Bestie For Social Media Marketing

Instagram: Your Bestie For Social Media Marketing

Instagram has come a long way over the past several years. Now, users can not only post photos and videos about their personal lives, but also utilize the platform as a valuable business tool. Ready to start Instagrammin’ your way to increased brand awareness? Let’s...

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The Design Process: Business Cards

The Design Process: Business Cards

When you place an order for marketing materials, sometimes you don’t know exactly what’s going on behind the scenes. Here at Blackwood, we partner with our sister company (and next-door neighbor) Zipp Printing to bring you the highest quality business cards and other...

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Making The Most Of Your Social Media Budget

Making The Most Of Your Social Media Budget

Creating budgets has never been the easiest thing to do - it requires a lot of thought, planning, and predicting. However, when you’re utilizing your budget in the correct way, you can grow your business exponentially. In today’s market, having an ample social media...

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Tweet Like A Pro: Twitter For Your Business

Tweet Like A Pro: Twitter For Your Business

https://giphy.com/gifs/twitter-E9LqBgLJazAw8 GIPHY Because of its reputation as a place for political information and memes, Twitter may be one of the last social media platforms you think about incorporating into your business. However, with its business tools,...

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Adobe CC: Illustrator vs. Photoshop vs. InDesign

Adobe CC: Illustrator vs. Photoshop vs. InDesign

The Adobe Creative Cloud was devised specifically for designers and marketers across all different fields. The big three programs, for us at least, are Illustrator, Photoshop, and InDesign; but even though we have “versus” in the title, this isn’t a competition. The...

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Adobe CC: InDesign

Adobe CC: InDesign

For designers, typesetters, and advertisers in every field, InDesign is the most efficient and comprehensive program for creating marketing materials. While it may not be the first Adobe Creative Cloud program that comes to mind, it’s definitely one to be aware of....

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Adobe CC: Photoshop

Adobe CC: Photoshop

In the editing world, Photoshop is definitely a household name. The software is known for its reputation of fixing most imperfections and issues in photos. It tends to be one of the first programs that editors learn to use, and it continues to deliver the industry...

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Adobe CC: Illustrator

Adobe CC: Illustrator

If you’re a designer, there’s a good chance you’re familiar with Adobe Illustrator - and for good reason. The Adobe Cloud is one of the best packages for designers of any kind. The programs within the Cloud are beneficial in many ways, and each serves a specific...

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Is Old-School Electronic Marketing Still Relevant?

Is Old-School Electronic Marketing Still Relevant?

With the rise of social media over the last several years, advertising has taken on a whole new look. When was the last time you saw a TV commercial for a product and immediately bought it? Chances are, you search Google for customer reviews or check Amazon for a...

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Print is NOT Dead.

Print is NOT Dead.

Everyone predicted it. Everyone thought it. And everyone is wrong: Print is not dead and it's not dying anytime soon. Technology is growing at an incredible speed. There is no denying that. But you can't just eliminate something as big as print from your company's...

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Creating Niche Content For Your Social Media

Creating Niche Content For Your Social Media

Have you ever met someone who just understands you right off the bat?What if your business could be like that for your clients? This just in: your business CAN be like that for your clients. You can click with your clients through a little thing called niche content,...

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Everything You Need To Know About IGTV

Everything You Need To Know About IGTV

Instagram CEO Kevin Systrom stood on a stage with influencers, declaring it was “time for video to move forwards and evolve.” Vertical video was the future.  It was time for everyone to get on board with IGTV, the next big thing expected to rival YouTube. The...

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Keep the Space: Why Does Spacing Matter?

Keep the Space: Why Does Spacing Matter?

No, we don’t mean personal space - we mean keep the space within your design. Spacing is a key element in graphic design, and it’s one that many businesses and brands overlook when creating marketing materials. But how do you even go about determining the right amount...

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Clear Marketing is Successful Marketing

Clear Marketing is Successful Marketing

I was driving to my next client meeting when I noticed a big box truck with the words, "Midwest Sales and Service" displayed on either side along with a phone number. My reaction as both a marketing expert and a human being: What the heck are you selling and...

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Creators Create Culture: Blackwood Creative

Creators Create Culture: Blackwood Creative

The concept of “culture” is one of those subjective areas that isn't easily defined. Understanding how to describe company culture is a challenge, and that culture is something that often evolves over time. For some, the definition relates to the “personality” of the...

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What Business Growth Looks Like In 2019

What Business Growth Looks Like In 2019

Our favorite, and most essential question we ask our clients is: "What is it that you want to see from the work that we're going to do?" We call this your "Key Performance Indicator" (or KPI). What is that one thing that, when accomplished, we have succeeded? Your KPI...

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What’s A Brand Guide, And Why Do You Need One?

What’s A Brand Guide, And Why Do You Need One?

A brand guide is a document or booklet that contains everything a designer would need to represent your brand. This includes your logos, spacing information, company colors, and company fonts. The bigger your company, the more your brand guide will include...but why...

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Marketing Your Brand Through Your Products

Marketing Your Brand Through Your Products

You want your brand to look good. Of course you do, who doesn’t? The best way to represent your brand is through your marketing materials, and there are tons of ways to do it. Whether you’re marketing through print, apparel, or social media, we’ve got you covered. 1....

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Why Long-Form Videos Are Back & Better Than Ever

Why Long-Form Videos Are Back & Better Than Ever

Because of the rise of social media and the worldwide craving for instant entertainment, short videos became the go-to. However, as times continue to change, people are gravitating more towards longer, documentary-type videos. Long-form videos are making a comeback....

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Z-Pattern vs. F-Pattern: The Alphabet in Web Design

Z-Pattern vs. F-Pattern: The Alphabet in Web Design

What could two random letters of the alphabet possibly have to do with web design? It’s pretty simple: they’re just visual representations of the way a person’s eyes trace a website. They may not stand for anything (although you’re free to make something up), but...

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Facebook Lead Ads: Your Business’s Next Step

Facebook Lead Ads: Your Business’s Next Step

Facebook continues to be one of the front runners when it comes to social media advertising. Because of its extensive business features, you’re able to increase your business’s reach and engage more potential clients. Facebook lead ads can completely change the way...

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Why You Need LinkedIn

Why You Need LinkedIn

With so many different social media platforms, it can be difficult to find the best one to market yourself and your business to other professionals. However, LinkedIn provides businesspeople with the most efficient network to find potential clients, coworkers, and...

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Our Favorite Paid Photo Editing Apps

Our Favorite Paid Photo Editing Apps

If you’re putting out a lot of content photos, it’s important to edit them professionally. It’s now easier than ever to edit photos directly from your phone. There are a multitude of editing apps on the market, but we’ve narrowed it down to a couple of our favorite...

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Our Favorite Free Photo Editing Apps

Our Favorite Free Photo Editing Apps

Editing your content photos can seem complicated and expensive, but it doesn’t have to be. In fact, you don’t even have to pay for photo editing software to make your pictures look professional! Here are a couple of our favorite free photo editing apps. Snapseed...

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How to Pick Your Font

How to Pick Your Font

You’ve officially figured out your color scheme and logo design, and it’s time to pick your font. Seems like a daunting task, right? There are hundreds of thousands of them in the world, and you have to pick the one that fits your business perfectly. That sounds...

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The 4 Main Font Families

The 4 Main Font Families

Fonts may be one of the last things you think of when it comes to advertising your business. But just like colors, fonts have feelings that they convey to the viewer. It can be difficult to choose the right font for your project, especially when there are so many to...

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Pick Your Pantone

Pick Your Pantone

You’ve decided on an awesome color scheme for your brand, and you’re ready to add it to all your products. However, when you pick up your newly printed t-shirts, they’re a completely different shade than the logo on your website. Uh oh.  How could this have...

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How To Pick Your Color

How To Pick Your Color

One of the most important yet most often overlooked aspects of your brand is the color scheme you use to advertise. However, your clients often pay more attention to your colors than you may realize. When you advertise your brand with specific colors, your clients...

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Psychology of Color in Marketing

Psychology of Color in Marketing

Color is probably not the first thing on your mind as you begin establishing a new brand. In fact, it’s probably not something your clientele or client’s clientele may even consider – not consciously, that is. Believe it or not, color has an undeniable influence in...

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Using Instagram Stories to Your Advantage

Using Instagram Stories to Your Advantage

Instagram Stories hit the platform in 2016 - but have you been using them properly to promote your business? Your story is a feature which allows a photo or text to remain on the site for 24 hours from the upload time. Instagram stories are easily accessible near the...

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Analytics Are Important and Here’s Why

Analytics Are Important and Here’s Why

Analytics are one of the most powerful built-in tools on social media platforms like Facebook and Instagram. The word may sound big and official, but these insights are super accessible and easy to find within the platforms. By learning how to properly read and...

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4 Ways To Make Your Content Photos Stand Out

4 Ways To Make Your Content Photos Stand Out

Have you ever wondered how the pros create content?Have you wondered why some big brands have such a huge following on social media? Some photographers spend thousands of hours going to school to learn their craft. You don’t need a degree to take good content photos -...

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Is TikTok Right for Your Business?

Is TikTok Right for Your Business?

In a world where social media is connecting more people online than ever, it’s no surprise that many people have a newfound dream of becoming famous on the Internet. But how do they do it?  An app called Musical.ly hit the social media market in late 2014,...

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4 Tips for Turning Stress into Productivity

4 Tips for Turning Stress into Productivity

For any driven and hardworking professional in a hustle-oriented workspace, stress is bound to creep up on you. When pushing yourself to reach hard deadlines, productivity can become confused with mental strain. Those pesky external stressors that often arise from our...

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Video Marketing: Why You Should Do It

Video Marketing: Why You Should Do It

Hop on any social networking site you have and scroll down on your feed for just a second. Did you come across a video post made by some of your favorite brands or businesses? Chances are, yes. The Popularity of Video Marketing Video marketing is no longer an...

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How a Bad Photo Ruins Your Credibility

How a Bad Photo Ruins Your Credibility

It only makes sense to start an article about a bad photo with this cliché: "A picture is worth a thousand words." Yep, there it is. You half expected to see it, didn't you? This cliché is a cliché because it is oh-so-true. It's possible it's never been more true than...

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Boost Your Creativity with These 5 Tips

Boost Your Creativity with These 5 Tips

Some people say creativity is something you have to be born with. Don't believe them. Of course there are those who are more naturally artistic, but that doesn’t mean that the left-brains of the world can’t be creative, too. Creativity is a worthy skill that can be...

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Why Your Design Should Bleed

Why Your Design Should Bleed

You've got a sweet business card design equipped with your brand new logo. Your company essentials are about to be contained on a little rectangular card, duplicated hundreds of times. You're ready to upload this work of art so the printer can bring it to life. All of...

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How to Create the Perfect Post

How to Create the Perfect Post

It's official: you exist on social media. You've created your username and added your bio to Instagram, Facebook, Twitter, and LinkedIn. Now what? The perfect username and a well crafted bio may qualify you as existing online, but no one's gonna know you do until you...

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It’s Time to Get Professional with Social Media

It’s Time to Get Professional with Social Media

When was the last time you went to a client meeting or a business dinner with a speaker phone and announced to the whole room your political views? Have you ever begged your clients to like you and follow your every move? Surely you haven’t called a company meeting on...

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How to Crush Your Customer Service Game

How to Crush Your Customer Service Game

As a small business, your very existence depends on the right kind of customer service. Neil Patel claims that 71% of consumers will leave your business due to poor customer service. A huge chunk of that stat will do business with your competitor instead. Don’t be a...

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The Quality Kind of Content

The Quality Kind of Content

Content is king. Don’t believe me? Check out this post for all the reasons behind why we believe in the supremacy of content. If content (the written and spoken word) is so incredibly important to your growing business, it's reasonable to conclude that the quality of...

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Colors Have Feelings, Too

Colors Have Feelings, Too

As a human, you’ve probably experienced color-induced emotion. Certain colors make you feel certain things and have probably even impacted your decision making. In the world of marketing and branding, understanding the impact of color is essential. But is it as simple...

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4 Ways to Reach Your Target Market on Facebook

4 Ways to Reach Your Target Market on Facebook

Facebook has been around for awhile. Does it really have any life left? I submit that yes, it absolutely does. And I have some good reasons for believing that you can still find your target market on this time-tested social media platform. Convincing Stats  Facebook...

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Marketing 101: Tips for Newbies

Marketing 101: Tips for Newbies

Marketing has been around for... ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing. Okay, it’s really not that scary. To prove it to you,...

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How to Win at Social Media Marketing

How to Win at Social Media Marketing

Social media has been around for awhile now but it’s only been growing in strength over the years. Just a few short years ago, your social media marketing strategy probably didn’t exist, and you got along just fine without it. But if you’re still haphazardly tossing...

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Start Growing or Die

Start Growing or Die

"In this world, you're either growing or you're dying, so get in motion and grow." -Lou Holtz You never arrive. Not in business. Not in life. In fact, a sure fire way to kick your own company to the curb is to believe you've "arrived." Growth is essential to your...

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Why Your Website is Still Relevant

Why Your Website is Still Relevant

We talk a lot about social media around the marketing world. If you're not on social media, do you really exist? Social media is essential in marketing. But it's not everything. While it may be the sparkly eye-candy that captures your potential customer's attention,...

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Brand Guides are for Dummies

Brand Guides are for Dummies

Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank's logo. There's a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car dealership...

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WTH is Mobile-First Anyway?

WTH is Mobile-First Anyway?

In the digital world that we call home, instant gratification is the driving force. As a business, if you’re not one step ahead, you’re a mile behind.  Being the successful business that you are, I’m sure you’re aware that mobile use worldwide has surpassed desktop...

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Snapchat Circa 2019

Snapchat Circa 2019

We are going to cover two main things in this post: Is Snapchat still relevant?If so, should your business be utilizing it for marketing purposes? Spoiler alert: If we didn’t think Snapchat was relevant, we wouldn’t have bothered to write up this post. But the answers...

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Content is King

Content is King

In a successful marketing castle, content is the reigning king.  It’s called Content Marketing, and it’s something you need to implement immediately. Read on as I convince you why. What Is Content Marketing? First, what exactly is contact marketing? Content Marketing...

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Who Cares About Your Logo

Who Cares About Your Logo

How valuable is a solid logo for you company, really? Take a trip around the world and you’ll know exactly where the McDonald’s is no matter what the native language. Walk through a sporting goods store and you’ll know immediately which shoes belong to Nike and which...

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Why You Should Sweat the Details

Why You Should Sweat the Details

As a business owner, you’re fully aware of your competition. Even if what you offer is extremely rare or unique, there is always some form of competition out there somewhere that could get a leg up on you.  We all face it. So how do we come out on top? How does...

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3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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