what is a brand guide and why do you need it

What’s A Brand Guide, & Why Do You Need One?

A brand guide is a document or booklet that contains everything a designer would need to represent your brand. This includes your logos, spacing information, company colors, and company fonts. The bigger your company, the more your brand guide will include...but why...
mean what you say - say what you mean

Mean What You Say – And Say What You Mean

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Marketing copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
How To Effectively Work From Home

How To Effectively Work From Home

Right now, a lot of people are making the switch from working in the office to working from home. This is definitely easier for some industries than others; no matter what, there are several challenges that may arise when you start to figure out how to work from home....
5 Tips For Your Holiday Social Media Campaign

5 Tips For Your Holiday Social Media Campaign

It’s the most wonderful time of the year, which means it’s time to bring out the most wonderful social media strategy of the year! Your social media content is a great way to get yourself and your followers into the holiday spirit. However, it can often be difficult...

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What You Need To Know About LinkedIn Learning

What You Need To Know About LinkedIn Learning

It’s super important to constantly be improving and bettering yourself, but you won’t always have the time or resources to commit to a lot of work. Thankfully, with LinkedIn Learning, you don’t have to! It’s an incredibly beneficial platform - here’s what you need to...

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How To Create An Effective To-Do List

How To Create An Effective To-Do List

When your to-do list starts getting long, it gets easier to freak out about everything you have to do. And, as we all know, freaking out doesn’t help much in the avenue of productivity. However, there are several ways to take the burden off of creating a to-do list....

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Top 5 Apps To Increase Your Productivity

Top 5 Apps To Increase Your Productivity

Whether you run a business or work for one, keeping track of your tasks (and focusing on getting them done) is an integral part of success. There are so many distractions in the world, but luckily, there are also a lot of ways to combat the distractions. These days,...

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Can You Use Reddit As A Marketing Platform?

Can You Use Reddit As A Marketing Platform?

Nowadays, there are just so many social media platforms it could make your head spin. One of the lesser-talked-about platforms is Reddit; it’s surprising how often this platform gets overlooked. Reddit was created in 2005; currently there are approximately 330 million...

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Putting Emojis In Your Marketing Strategy

Putting Emojis In Your Marketing Strategy

When it comes to improving your marketing strategy, it’s normal to want to add or change things about what you’re currently doing. In fact, it’s a great idea to change your strategy with the times! One thing that’s risen in popularity over the last several years is...

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5 Predictions For 2020’s Graphic Design Trends

5 Predictions For 2020’s Graphic Design Trends

Each and every year, new color schemes and design styles pop up and become widespread across social media and marketing platforms. Every brand wants to stay relevant and on-trend. Therefore, these patterns tend to attract many designers who put their own spin on the...

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UTM Codes – One Of A Marketer’s Best-Kept Secrets

UTM Codes – One Of A Marketer’s Best-Kept Secrets

If you’ve ever been on the internet, you’ve definitely seen a URL before. However, not all URLs are created equal. Have you ever noticed how long some links are? Some links seem to go on forever - but there’s a good reason for it. Let us introduce you to UTM codes....

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The Full Scoop On Twitter’s Political Ad Ban

The Full Scoop On Twitter’s Political Ad Ban

Last week, Twitter founder Jack Dorsey announced that his platform would no longer be allowing sponsored political ads. This has sparked a lot of conversation in the social media and marketing community; many people are wondering how this is going to turn out. So,...

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Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger can be an incredibly effective way to reach out to potential clients. Members of your audience likely value that personal connection between themselves and your business, and you can easily foster that relationship using Messenger. However, as with...

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3 Ways To Advertise Your Event on Social Media

3 Ways To Advertise Your Event on Social Media

When you’re running a business, it’s likely you’re going to be planning or attending an event with your audience or clients. However, it can be difficult to get people to attend without the right tactics. Thanks to social media, it’s easier than ever to reach your...

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Does Having An Instagram Theme Actually Matter?

Does Having An Instagram Theme Actually Matter?

Many individuals and brands have an Instagram theme that they swear by. They claim it helps boost engagement, and it maintains a consistent look for that particular brand. But does having an Instagram theme really make that much of a difference? Do you need an...

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Our 5 Favorite Apps For Beautiful Instagram Stories

Our 5 Favorite Apps For Beautiful Instagram Stories

Nowadays, Instagram Stories are a tool used to grow brands and expand e-commerce. Therefore, it’s extremely important to make sure your Instagram Stories are not only eye-catching, but also effective in drawing new clients to your business. While the Instagram app...

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10 Marketing Acronyms You Should Know Right Now

10 Marketing Acronyms You Should Know Right Now

We’ve discussed 10 of the marketing terms you should know, however there is a completely separate list of acronyms that is just as important (and just as confusing) if you’ve never been exposed to them. Acronyms are short, fun, and easy to remember, so they’re worth...

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10 Marketing Terms You Should Know Right Now

10 Marketing Terms You Should Know Right Now

Marketing, like many other industries, has a lot of terms that come along with the work. In fact, it can often seem like marketers are speaking a completely different language when they’re talking about strategies or techniques. However, these terms are not as foreign...

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Let’s Talk About Newsletters

Let’s Talk About Newsletters

We’ve talked about email marketing. We discussed marketing to the future generation. We’ve even debated whether or not old-school marketing is still relevant in today’s world. But one thing we haven’t yet touched on is newsletters! Newsletters have evolved from simply...

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Is Pinterest Good For Business?

Is Pinterest Good For Business?

With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...

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Brainstorming Your Blog Posts

Brainstorming Your Blog Posts

Many brands and businesses have their own blogs - you’re reading one right now! Typically, businesses turn to blogging to share things about their industry or company that they wish other people new. Often, this includes trends or procedures which are specific to the...

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Is “Shadowbanning” Actually A Thing?

Is “Shadowbanning” Actually A Thing?

You’ve probably been hearing about shadowbanning a lot recently, particularly on Instagram. There is a belief that Instagram will “shadowban” or “stealth ban” particular accounts without the account owners knowing. Because there’s been so much talk about it, it’s...

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Why Should You Be Using Facebook Creator Studio?

Why Should You Be Using Facebook Creator Studio?

If you advertise your business on social media, chances are you have a Facebook page. Even if it’s just a page for yourself and your own services, a Facebook page can be an incredible outreach tool when you’re looking to gain clients. However, if you have more than...

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4 Tips For An Efficient Email Marketing Campaign

4 Tips For An Efficient Email Marketing Campaign

One of the most frequently overlooked forms of brand marketing is having an email campaign. Though it may seem outdated or like a one-way ticket to someone’s junk folder, there are ways to actually make email marketing an efficient form of outreach for your brand. It...

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3 Tips For Marketing To The Future Generation

3 Tips For Marketing To The Future Generation

As times continue to change, a new generation is growing up and getting ready to enter both the workforce and the full world of adulthood. These people are the future of your industry and every other industry, so it’s important to make sure you’re including them in...

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Do Emojis Affect Your Engagement?

Do Emojis Affect Your Engagement?

Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, they've become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social media...

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Ditch The Clickbait: Here’s How To Get Real Clicks

Ditch The Clickbait: Here’s How To Get Real Clicks

When you’re marketing your brand online, obviously you want your ad to be clicked on. Whether you’re selling something, signing people up for your newsletter, asking for participants in a survey, or sharing a blog post, it’s all about grabbing your viewer’s attention....

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Our Top 5 Favorite Sites For Stock Photos

Our Top 5 Favorite Sites For Stock Photos

When you’re in between content shoots or just don’t have the photo you’re looking for, a stock photo can save the day. But so many of the ones on Google Images are copyrighted, so what are you supposed to do? Luckily, there are many websites who offer stock photos...

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Tips For An Effective Rebrand

Tips For An Effective Rebrand

You’ve advertised your brand the exact same way for several years, and you’re starting to get tired of it. We understand. Sometimes, it’s just time for a rebrand. But where do you even begin? It can be a daunting process to rebrand your business, but there are ways to...

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Making High Quality Video Content On A Budget

Making High Quality Video Content On A Budget

We have definitely preached the importance and influence of video content on our blog. Nowadays, videos are one of the most effective ways to reach an audience. With that knowledge, why wouldn’t you be taking advantage of the benefits? Understandably, incorporating a...

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Where Should You Put Your Hashtags?

Where Should You Put Your Hashtags?

Hashtags are one of the easiest and most effective ways to increase the reach of your social media posts. In fact, they have been proven to increase audience engagement and get you more likes. But many people believe that hashtags belong in the caption of the post,...

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Likes Aren’t Everything – Here’s What Really Matters

Likes Aren’t Everything – Here’s What Really Matters

“The amount of likes you get on Instagram does not determine your worth.” That’s a phrase we’ve all heard in some capacity. While it’s usually addressing self-confidence or body image issues, the phrase holds true when it comes to your business, too. Though the amount...

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3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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