Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, they’ve become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social media posts. Many social media advertisers use emojis in their marketing; you may wonder if they really have an effect on how consumers receive those ads. So, do emojis affect engagement?
First of all, why do brands use emojis?
There are many different reasons why brands turn to these little faces in their marketing. One reason is to show the audience that they’re in on the latest social media trends. Because emojis have become so popular, businesses want to show their consumers that they’re staying relevant as times change. So, to demonstrate, they use emojis in their captions.
Additionally, using an emoji can help keep your captions more concise. For example, your caption could say something like, “someday, newspapers may cease to exist. That’s so sad!” Definitely a sad caption, but an emoji could make it brief while still conveying the emotion behind it: “someday, newspapers may cease to exist. 😔” You’re able to keep the integrity of the caption while making it easier and quicker to read.
The short answer to our big question? Yes, they affect engagement.
According to a case study by SocialMediaToday.com, brands who use more emojis tend to see more interaction with their posts than brands who don’t. While their study focused on results from Instagram, the same information can be applied to other social media platforms.
Ten emojis in one post seems like a daunting number. They will probably look unprofessional or clunky if they aren’t evenly distributed through a longer caption. However, you will see an increase in engagement by using less than ten as well. As highlighted in the chart, even one or two emojis can make a significant difference in the engagement your post is getting.
If you’re going to use emojis, how can you use them effectively?
As with most things, using emojis is all about balance. You don’t want to go overboard, but you do want your captions to catch your audience’s attention. Ultimately, make sure you’re maintaining consistency throughout your caption. If your caption is exciting, maybe avoid using one of the crying faces. Additionally, HubSpot created a list of different emojis which can increase your engagement and reach as well as a list of the most popular ones. If you’re trying to spice up your captions, these lists are a very helpful resource for you.
At the end of the day, it’s your decision whether or not to use emojis on your social media pages. However, with the results they’ve proven to bring, it’s definitely worth a shot!
Having trouble navigating the world of social media marketing? Reach out to us here at Blackwood Creative. We’re experts at making sure your brand is represented well online, and we know how to increase your engagement organically. Let’s create something beautiful together.