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The Right and Wrong Ways to Advertise Sales During the Holidays

The Right and Wrong Ways to Advertise Sales During the Holidays

by Blackwood Creative | Nov 1, 2021 | Advertising | 0 comments

to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving.  If you want to make sure you’re getting consumers...
Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
The Magic of Influencer Marketing: The Big Brand Theory

The Magic of Influencer Marketing: The Big Brand Theory

by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
Can You Use Reddit As A Marketing Platform?

Can You Use Reddit As A Marketing Platform?

by Blackwood Creative | Nov 21, 2019 | Content Marketing, General, Marketing, Social Media | 0 comments

Nowadays, there are just so many social media platforms it could make your head spin. One of the lesser-talked-about platforms is Reddit; it’s surprising how often this platform gets overlooked. Reddit was created in 2005; currently there are approximately 330 million...
The Full Scoop On Twitter’s Political Ad Ban

The Full Scoop On Twitter’s Political Ad Ban

by Blackwood Creative | Nov 7, 2019 | Advertising, Content Marketing, General, Social Media | 0 comments

Last week, Twitter founder Jack Dorsey announced that his platform would no longer be allowing sponsored political ads. This has sparked a lot of conversation in the social media and marketing community; many people are wondering how this is going to turn out. So,...

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