When you’re starting a business, using different social media platforms is one of the most important things for you to do. Social media is an excellent way for business owners to spread knowledge to others about your business while connecting with people from areas around the world and across the country. If you’d like to make close connections, gain new customers, and build brand loyalty, be sure to post different types of content on your social platforms. The content posted will help you keep consumers engaged.
1. Videos
Create high-quality videos to post on different platforms, including Facebook, TikTok, and Instagram. These videos may range from product information to tutorials. The goal is to connect with the consumers through video. People often prefer video over large blocks of text because it’s easier to understand something than to read through lots of text. For example, if you’re providing tutorials on how to use the product that you sell on your website, it only makes sense to create videos with tutorials so that others can understand how to use these products to their advantage. You can get family and friends to volunteer as the subjects in some of your videos.
2. Reels
Reels are similar to TikTok videos, but they’re a bit shorter. These short videos get to the point, keeping people engaged and interested without wasting their time. You can talk about a product or service and the benefits by highlighting some of the best points in the reel. It’s essential to keep it short, sweet, and straightforward. You’re not trying to tell a whole story in the reel. If you’re unsure how to make it work with a limited amount of time, consider creating a script to use in advance.
3. Graphics
The graphics used on your website and social media are important. These are some of the first things people will see when they check out your website or visit your pages on social media, whether it’s on Facebook, Instagram, or somewhere else. Be sure only to use high-quality graphics that highlight your products or services in the best light. Don’t use low-quality pictures that look thrown together because it makes the business look professional. If you don’t know how to create graphics, hire a graphic designer to help you with the process. It doesn’t have to go beyond your budget. You can find freelance graphic designers online that provide amazing content at affordable prices.
4. Stories
Use stories to post images and information! Stories are available on several social media platforms, including Instagram and Facebook. The great thing about stories is that you can see who viewed them, making it easier for you to determine who is interested in what your business provides. You can also monitor your reach to make sure that different people see the stories you’re posting and gather important information from them. While stories are short, you can post all different types of things to them, including still images with text added on top or short videos for people to watch. You may also want to use stories as a way to promote any specials you have to help people save money.
5. Advertisements
Traditional advertisements still work wonders. You can pay to have your business advertised on social media. For example, when you buy advertisements on Facebook, you can choose the demographic you’re trying to reach to ensure that the right people see the advertisement. It will appear when they’re scrolling through their Facebook feed, giving them a chance to click, learn more, and possibly visit your website to check out everything else you have to offer. If you’re advertising to the right people, it can bring in more traffic to your website.
6. Blogs
Don’t forget about blogs! Short blogs are always good to have. You can add blog content to your website and then post small pieces of these blogs to specific social sites, such as Facebook and Twitter. Some people do prefer reading through content, so if they know you’re posting a new blog because you’re telling them about it on social media, they may decide to visit your website to check it out. In addition, you can blog about anything related to your business to get more traffic to your website.
If you want to succeed with your business on social media, be sure to post different types of content on various platforms, including TikTok, Instagram, and Facebook. Make sure you’re actively posting different kinds of informative and engaging content to keep people interested. For example, you can tell stories, provide tutorials, and socialize with consumers to keep them coming back to your different social media pages. If they’re visiting you on various social media platforms throughout the week, they’re likely going to check out your site, which could result in these individuals buying products or services from you. Contact Blackwood Creative today for help with your social media platforms.
