Marketing AnalyticsHow do you know if your marketing is working if you're not measuring it?
Using the gold standard in website analytics, we’ll keep track of where your traffic is coming from, what they’re doing while they’re on the site, and how long they stay.
Likes and followers are great, but we want more detail. We’re pulling data like geographical info, gender, age, average time of day on social media, and more. Of course, it’s all private, but it’s helpful in reaching those in your target demo.
This one requires some help from you. We like to connect the dots between what we’re doing and how much actual money is coming in. That’s kinda the point of all this, right?
We mean it when we say we track literally everything. We’re looking at email open rates, foot traffic, digital ad impressions, and so much more. We kinda geek out on this stuff.
Analytics is the marketing buzz word for measuring stuff. We’re big fans of knowing whether or not these plans and tactics are working. Measuring helps you understand what’s working and what’s not. The most basic (but not 100% accurate) way to see what’s working is to simply ask customers where they heard about you. Start there. If you don’t do any other measurements, just start there.
We think you should get more detailed, after all, this is your livelihood we’re talking about.