At Home Realty Group

Real Estate Agency | Rebrand

The Challenge

When ownership of the company switched, it was time for a rebrand. The colors and name were still great, but the logo needed a bit of an update. Additionally, because of the new logo, it was also time to create new marketing materials.


The Solution

We went to work and designed a new logo that would set them apart from other realty businesses in the area. Rather than harsh lines and sharp corners, the new At Home logo features rounded edges that give a more personal and comfortable feel. 

Original Logo

Fresh New Logo

At Home Realty Group

Because we’ve been doing this for so many years, our team at Blackwood understands that a lot of trial and error goes into even the simplest of designs. We wanted At Home’s new logo to be remarkable, so we thoroughly researched the industry – not only so their logo would stand out, but also to make sure it met (& exceeded) the industry standard. Many, many, many sketches later, we had something pretty awesome.

At Home Realty Group

Once finalized, the updated logo was used to create a new sign and vinyl for their storefront.

New, fresh, and clean looking business cards were also specially made for At Home.

If you’re looking to rebrand your business, you’re definitely in the right place. Reach out to our team of experts here at Blackwood Creative. We’re in the business of building remarkable brands, & we’d love to help you take your business to the next level.