Watch Your Tone: What Is Your Copy Really Saying?

Watch Your Tone: What Is Your Copy Really Saying?

When you’re talking face-to-face with someone, your tone can tell them a lot about what you’re really saying; there are certain audible cues that help people understand how something is being said and what the speaker really means. However, when you’re reading words,...
Marketing vs. Public Relations: The Big Brand Theory

Marketing vs. PR: The Big Brand Theory

Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. PR, you can do so at this link. Enjoy!! Marketing and...

How To Network With Like-Minded People

For business professionals, networking is one of the most crucial ingredients to success. However, for those new to their industries or new to business in general, it may be difficult to determine the best ways to network with like-minded people. Don’t lose hope -...
Brands Grow Because Of What Analytics Show

Brands Grow Because Of What Analytics Show

Analytics don’t ever really see the spotlight; they’re typically more behind-the-scenes, like a stage manager for a theatrical production. However, what most people don’t realize is that analytics are a huge part of why the results of marketing can be so positive -...

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Remarkable Marketing = Thorough Implementation

Remarkable Marketing = Thorough Implementation

We’ve said it before, and we’ll say it again. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand. As such, marketing implementation takes on different forms depending on the categories a specific business falls...

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Building A Marketing Strategy With Blackwood

Building A Marketing Strategy With Blackwood

Whether you’re a small business or a well-established company in your community, marketing is what takes your brand from good to great. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand.  There are different ways to...

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IGTV: Everything You Need To Know

IGTV: Everything You Need To Know

Instagram CEO Kevin Systrom stood on a stage with influencers, declaring it was “time for video to move forwards and evolve.” Vertical video was the future. It was time for everyone to get on board with IGTV, the next big thing expected to rival YouTube. The hype...

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Is TikTok Right for Your Business?

Is TikTok Right for Your Business?

In a world where social media is connecting more people online than ever, it’s no surprise that many people have a newfound dream of becoming famous on the Internet. But how do they do it?  An app called Musical.ly hit the social media market in late 2014, allowing...

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Snapchat Circa 2020

Snapchat Circa 2020

Spoiler alert: If we didn’t think Snapchat was relevant, we wouldn’t have bothered to write up this post. But the answers to those questions aren’t as simple as yes or no. We are going to cover two main things in this post: Is Snapchat still relevant?If so, should...

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What Business Growth Looks Like In 2019

What Business Growth Looks Like In 2019

Our favorite, and most essential, question we ask our clients is: "What is it that you want to see from the work that we're going to do?" We call this your "Key Performance Indicator" (or KPI). What is that one thing that, when accomplished, will tell us we’ve...

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Why Long-Form Videos Are Back & Better Than Ever

Why Long-Form Videos Are Back & Better Than Ever

As social media has grown and the world has begun craving instant entertainment, short videos have become the go-to. However, as times continue to change, people are now gravitating towards longer, documentary-style videos. Long-form videos are making a comeback. But...

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Z-Pattern vs. F-Pattern: The Alphabet in Web Design

Z-Pattern vs. F-Pattern: The Alphabet in Web Design

What could two random letters of the alphabet possibly have to do with web design? It’s pretty simple: they’re just visual representations of the way a person’s eyes trace a website. They may not stand for anything (although you’re free to make something up), but...

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Welcome Ryan To The Blackwood Team!

Welcome Ryan To The Blackwood Team!

2020 is already off to an incredible start - the team at Blackwood Creative is growing! We are so very excited to welcome Ryan Zerfas to the team as our VP of Customer Success. Hailing from Granger, Indiana, Ryan is excited to take on this sales position and continue...

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4 Tips For Stellar Customer Service On Social Media

4 Tips For Stellar Customer Service On Social Media

Along with the growth of the internet, customer service has taken on a new form. Gone are the days of relying solely on 800 numbers for help - now you can type a quick email or direct message to a company, and you’ve got assistance in a snap. In fact, nowadays 80% of...

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New Decade, New You: Is It Time To Rebrand?

New Decade, New You: Is It Time To Rebrand?

It’s officially 2020, so we’re not just starting a new year - we’re starting a new decade! We’ve also made it to the time of year when the idea of “new year, new me" (volume warning for linked video!) is running rampant. But what does this phrase actually mean? Sure,...

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Things You Should Never Say To Photographers

Things You Should Never Say To Photographers

Source: Instagram, @photographerhumor (edited for profanity) Photographers are a huge asset to businesses and people in general. They document some of the most important events in your life and they do it in a way that makes it look so easy! However, many people try...

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How Much Do Social Media Ads Actually Cost?

How Much Do Social Media Ads Actually Cost?

Many times, we’ve been quoted saying that social media is a pay-to-play game. No matter how many times we say it, it never fails to be true! When you’re looking into ways to advertise your business online, it’s reasonable to wonder about the most cost-effective...

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5 Tips For Your Holiday Social Media Campaign

5 Tips For Your Holiday Social Media Campaign

It’s the most wonderful time of the year, which means it’s time to bring out the most wonderful social media strategy of the year! Your social media content is a great way to get yourself and your followers into the holiday spirit. However, it can often be difficult...

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What You Need To Know About LinkedIn Learning

What You Need To Know About LinkedIn Learning

It’s super important to constantly be improving and bettering yourself, but you won’t always have the time or resources to commit to a lot of work. Thankfully, with LinkedIn Learning, you don’t have to! It’s an incredibly beneficial platform - here’s what you need to...

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How To Create An Effective To-Do List

How To Create An Effective To-Do List

When your to-do list starts getting long, it gets easier to freak out about everything you have to do. And, as we all know, freaking out doesn’t help much in the avenue of productivity. However, there are several ways to take the burden off of creating a to-do list....

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Can You Use Reddit As A Marketing Platform?

Can You Use Reddit As A Marketing Platform?

Nowadays, there are just so many social media platforms it could make your head spin. One of the lesser-talked-about platforms is Reddit; it’s surprising how often this platform gets overlooked. Reddit was created in 2005; currently there are approximately 330 million...

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Putting Emojis In Your Marketing Strategy

Putting Emojis In Your Marketing Strategy

When it comes to improving your marketing strategy, it’s normal to want to add or change things about what you’re currently doing. In fact, it’s a great idea to change your strategy with the times! One thing that’s risen in popularity over the last several years is...

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5 Predictions For 2020’s Graphic Design Trends

5 Predictions For 2020’s Graphic Design Trends

Each and every year, new color schemes and design styles pop up and become widespread across social media and marketing platforms. Every brand wants to stay relevant and on-trend. Therefore, these patterns tend to attract many designers who put their own spin on the...

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UTM Codes – One Of A Marketer’s Best-Kept Secrets

UTM Codes – One Of A Marketer’s Best-Kept Secrets

If you’ve ever been on the internet, you’ve definitely seen a URL before. However, not all URLs are created equal. Have you ever noticed how long some links are? Some links seem to go on forever - but there’s a good reason for it. Let us introduce you to UTM codes....

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The Full Scoop On Twitter’s Political Ad Ban

The Full Scoop On Twitter’s Political Ad Ban

Last week, Twitter founder Jack Dorsey announced that his platform would no longer be allowing sponsored political ads. This has sparked a lot of conversation in the social media and marketing community; many people are wondering how this is going to turn out. So,...

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Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger Etiquette: Keep It Classy!

Facebook Messenger can be an incredibly effective way to reach out to potential clients. Members of your audience likely value that personal connection between themselves and your business, and you can easily foster that relationship using Messenger. However, as with...

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3 Ways To Advertise Your Event on Social Media

3 Ways To Advertise Your Event on Social Media

When you’re running a business, it’s likely you’re going to be planning or attending an event with your audience or clients. However, it can be difficult to get people to attend without the right tactics. Thanks to social media, it’s easier than ever to reach your...

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Does Having An Instagram Theme Actually Matter?

Does Having An Instagram Theme Actually Matter?

Many individuals and brands have an Instagram theme that they swear by. They claim it helps boost engagement, and it maintains a consistent look for that particular brand. But does having an Instagram theme really make that much of a difference? Do you need an...

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Our 5 Favorite Apps For Beautiful Instagram Stories

Our 5 Favorite Apps For Beautiful Instagram Stories

Nowadays, Instagram Stories are a tool used to grow brands and expand e-commerce. Therefore, it’s extremely important to make sure your Instagram Stories are not only eye-catching, but also effective in drawing new clients to your business. While the Instagram app...

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10 Marketing Acronyms You Should Know Right Now

10 Marketing Acronyms You Should Know Right Now

We’ve discussed 10 of the marketing terms you should know, however there is a completely separate list of acronyms that is just as important (and just as confusing) if you’ve never been exposed to them. Acronyms are short, fun, and easy to remember, so they’re worth...

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3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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