Over the past couple of years, the concept of content creation has taken off. Content has become a bit of a buzzword thrown around by people in all industries. Generally speaking, content is something all businesses know that they need, they just don’t know exactly how to create it, how to use it, and what metrics they should be looking for. What most businesses don’t understand is that hiring a specialized content creator can ultimately save them both time and money. In a perfect world, having a content creator and a community manager would optimize your content and be the best investment for any of your business’s inbound marketing efforts.
| Creating Content |
Creating content for your brand is all about using the DNA of your brand. To figure out what kind of content you should be making, start by looking at your brand’s mission statement, values, and most importantly its value proposition. All of these key aspects contribute to meaningful content that is interesting to your consumer.
Junky, spam-like content doesn’t perform well not only because it is annoying, but also because your consumers want meaningful, educational, and exciting content. Here at Blackwood Creative, we like to say it’s better to post one thoughtfully crafted post rather than multiple posts with little value to your consumer.
| Content Strategy |
This is where it is important to have a content creator AND a community manager. First of all, it is always good to have two sets of eyes on any content you’re putting out. More importantly, having a strategic plan for your content is key to ROI. Having thought behind when, where, why, and how you’re creating and sharing media will make all the difference on how it performs.
When strategizing your content, consistency is key. That being said, you have to be consistent on every single media platform that exists in the whole world. Choose the platforms that fit your business the best. For us here at Blackwood Creative, that is Instagram, Facebook, LinkedIn, and blogs. We love TikTok and Pinterest, but those particular platforms don’t fit in well with our particular brand. Try to be consistent with days and times that you’re posting so that whatever social media platform you’re on knows when to expect you and where to put you in their particular algorithm.
| Checking In On How Your Content Is Performing |
Setting yourself up for success is important. Be sure you have the right protocols in place to check how your content is performing. On a platform like Instagram, this might be as simple as setting up your account as a business account and viewing insights on your most recent post. Whatever your media and whatever your platform, be sure that you have a way to view how you’re performing, how people are interacting with the post, and how many leads you are generating.
If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Our team of experts here at Blackwood Creative would be more than happy to work with you and help you meet and exceed your business goals. We’re in the business of building remarkable brands – yours could be next. Reach out to us today!