by Blackwood Creative | Apr 2, 2020 | Branding, Business, General |
A brand guide is a document or booklet that contains everything a designer would need to represent your brand. This includes your logos, spacing information, company colors, and company fonts. The bigger your company, the more your brand guide will include…but...
by Blackwood Creative | Mar 31, 2020 | Branding, Content Marketing, General, Marketing, Social Media |
It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Marketing copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
by Blackwood Creative | Mar 26, 2020 | Business, General |
Right now, a lot of people are making the switch from working in the office to working from home. This is definitely easier for some industries than others; no matter what, there are several challenges that may arise when you start to figure out how to work from home....
by Blackwood Creative | Mar 24, 2020 | Business, Content Marketing, General, Marketing, Social Media |
Often, when you first start your business, you have a vision of how you want it to look and the results you want to achieve. However, sometimes that isn’t how the cookie crumbles. You could be doing absolutely everything right with your business, but your marketing...
by Blackwood Creative | Mar 18, 2020 | Business, General, Marketing, Web Design |
As we’ve previously discussed, the world of marketing is full of acronyms that get tossed around. SEO is one that’s frequently talked about, but one that not everyone fully understands. It’s arguably one of the most important aspects of successful digital marketing;...
