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Pivoting In An Unpredictable World: The Big Brand Theory

Pivoting In An Unpredictable World: The Big Brand Theory

by Blackwood Creative | Apr 6, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Printing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kelli Stopczynski, Director of Marketing at Quality Dining, Inc., about pivoting in business during unexpected times.  YOU...
Traditional Marketing Techniques That Still Work

Traditional Marketing Techniques That Still Work

by Blackwood Creative | Mar 18, 2021 | Advertising, Branding, Business, General, Graphic Design, Marketing, Printing, Social Media | 0 comments

In the digital age, many people can often forget the importance of both digital marketing and traditional marketing. While digital marketing still dominates, traditional marketing techniques can be used to compliment digital techniques and still have big ROI. Your...
Let’s Talk About Newsletters

Let’s Talk About Newsletters

by Blackwood Creative | Oct 15, 2019 | Branding, Business, Content Marketing, General, Marketing, Printing | 0 comments

We’ve talked about email marketing. We discussed marketing to the future generation. We’ve even debated whether or not old-school marketing is still relevant in today’s world. But one thing we haven’t yet touched on is newsletters! Newsletters have evolved from simply...
The Design Process: Business Cards

The Design Process: Business Cards

by Blackwood Creative | Aug 29, 2019 | General, Graphic Design, Printing | 0 comments

When you place an order for marketing materials, sometimes you don’t know exactly what’s going on behind the scenes. Here at Blackwood, we partner with our sister company (and next-door neighbor) Zipp Printing to bring you the highest quality business cards and other...
Adobe CC: Illustrator vs. Photoshop vs. InDesign

Adobe CC: Illustrator vs. Photoshop vs. InDesign

by Blackwood Creative | Aug 23, 2019 | General, Graphic Design, Printing | 0 comments

The Adobe Creative Cloud was devised specifically for designers and marketers across all different fields. The big three programs, for us at least, are Illustrator, Photoshop, and InDesign; but even though we have “versus” in the title, this isn’t a competition. The...
Adobe CC: InDesign

Adobe CC: InDesign

by Blackwood Creative | Aug 22, 2019 | General, Graphic Design, Printing | 0 comments

For designers, typesetters, and advertisers in every field, InDesign is the most efficient and comprehensive program for creating marketing materials. While it may not be the first Adobe Creative Cloud program that comes to mind, it’s definitely one to be aware of....
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  • Pivoting In An Unpredictable World: The Big Brand Theory
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Blackwood Creative | Branding and Content Marketing for Businesses