by Blackwood Creative | Mar 31, 2020 | Branding, Content Marketing, General, Marketing, Social Media |
It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Marketing copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
by Blackwood Creative | Mar 24, 2020 | Business, Content Marketing, General, Marketing, Social Media |
Often, when you first start your business, you have a vision of how you want it to look and the results you want to achieve. However, sometimes that isn’t how the cookie crumbles. You could be doing absolutely everything right with your business, but your marketing...
by Blackwood Creative | Mar 12, 2020 | Business, Content Marketing, General, Marketing, Social Media |
In late February, Vimeo announced the release of their new video creation platform: Vimeo Create. Designed with marketing and business in mind, it’s pretty amazing. With so many tools and templates to choose from, there’s so much to learn about Vimeo Create. Let’s...
by Blackwood Creative | Feb 27, 2020 | Content Marketing, General, Social Media |
Previously, we’ve discussed video content a fair amount. We’ve talked about IGTV, the return of long-form videos, and how to go about making high-quality video content on a budget. However, we haven’t really looked at what makes good video content. While this can vary...
by Blackwood Creative | Feb 25, 2020 | Content Marketing, General, Marketing, Social Media |
When it comes to social media marketing, “engagement” is one of the main buzzwords you tend to hear come up in conversation. However, though it gets thrown around a lot, this word is vital to your success on social media. What is engagement, why is it important, and...
by Blackwood Creative | Jan 30, 2020 | Content Marketing, General, Social Media |
Instagram CEO Kevin Systrom stood on a stage with influencers, declaring it was “time for video to move forwards and evolve.” Vertical video was the future. It was time for everyone to get on board with IGTV, the next big thing expected to rival YouTube. The hype...
