by Blackwood Creative | Mar 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media |
Over the past couple of years, the concept of content creation has taken off. Content has become a bit of a buzzword thrown around by people in all industries. Generally speaking, content is something all businesses know that they need, they just don’t know exactly...
by Blackwood Creative | Jan 12, 2021 | Content Marketing, General, Marketing, Social Media |
In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...
by Blackwood Creative | Jan 5, 2021 | Content Marketing, General, Social Media |
Lately, social media stories seem to be the craze amongst the most popular platforms. Pioneered by Snapchat back in 2013, stories are full-screen, vertical pictures and videos outside of the regular feed which only last 24 hours before disappearing. They provide a...
by Blackwood Creative | Dec 30, 2020 | Business, Content Marketing, General, Marketing, Social Media |
2020 is finally almost over – did you think we’d make it this far?! This past year changed practically everything about the way all of us were used to living. Social media marketing is no exception – 2020 impacted the digital landscape tremendously, and...
by Blackwood Creative | Dec 16, 2020 | General, Marketing, Social Media |
So, 2020…happened. While we can’t say it’s been an easy year, it certainly has been an exciting year, at least as far as social media marketing is concerned. We were already a very digital society, but as we’ve been inside so often this year, we’ve somehow...
by Blackwood Creative | Dec 3, 2020 | Business, Content Marketing, General, Marketing, Social Media |
It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
