by Blackwood | Apr 25, 2019 | General |
As a human, you’ve probably experienced color-induced emotion. Certain colors make you feel certain things and have probably even impacted your decision making. In the world of marketing and branding, understanding the impact of color is essential. But is it as simple...
by Blackwood | Apr 2, 2019 | General |
Marketing has been around for… ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing. Okay, it’s really not that scary. To prove it to...
by Blackwood | Mar 28, 2019 | General, Marketing, Social Media |
Social media has been around for awhile now but it’s only been growing in strength over the years. Just a few short years ago, your social media marketing strategy probably didn’t exist, and you got along just fine without it. But if you’re still haphazardly tossing...
by Blackwood | Mar 21, 2019 | Branding, Business, General |
“In this world, you’re either growing or you’re dying, so get in motion and grow.” -Lou Holtz You never arrive. Not in business. Not in life. In fact, a sure fire way to kick your own company to the curb is to believe you’ve...
by Blackwood | Mar 14, 2019 | Branding, General, Web Design |
We talk a lot about social media around the marketing world. If you’re not on social media, do you really exist? Social media is essential in marketing. But it’s not everything. While it may be the sparkly eye-candy that captures your potential...
by Blackwood | Jan 29, 2019 | General |
Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank’s logo. There’s a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car...
