Brand Guides are for Dummies

Brand Guides are for Dummies

Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank’s logo. There’s a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car...
Snapchat Circa 2019

Snapchat Circa 2019

We are going to cover two main things in this post: Is Snapchat still relevant?If so, should your business be utilizing it for marketing purposes? Spoiler alert: If we didn’t think Snapchat was relevant, we wouldn’t have bothered to write up this post. But the answers...
Why You Should Sweat the Details

Why You Should Sweat the Details

As a business owner, you’re fully aware of your competition. Even if what you offer is extremely rare or unique, there is always some form of competition out there somewhere that could get a leg up on you.  We all face it. So how do we come out on top? How does...