Colors Have Feelings, Too

Colors Have Feelings, Too

As a human, you’ve probably experienced color-induced emotion. Certain colors make you feel certain things and have probably even impacted your decision making. In the world of marketing and branding, understanding the impact of color is essential. But is it as simple...
Marketing 101: Tips for Newbies

Marketing 101: Tips for Newbies

Marketing has been around for… ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing. Okay, it’s really not that scary. To prove it to...
Start Growing or Die

Start Growing or Die

“In this world, you’re either growing or you’re dying, so get in motion and grow.” -Lou Holtz You never arrive. Not in business. Not in life. In fact, a sure fire way to kick your own company to the curb is to believe you’ve...
Brand Guides are for Dummies

Brand Guides are for Dummies

Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank’s logo. There’s a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car...