Chick-fil-A is America’s favorite. Like, actually America’s favorite. The American Customer Satisfaction Index named Chick-fil-A America’s favorite restaurant for the sixth year in a row this year. They scored significantly higher than any other chain despite their higher prices and only being available 6 days a week. Obviously, Chick-fil-A is doing something right. So, what exactly are they doing?
Chick-fil-A is most famously known for their amazing customer service. With their sunny disposition, reliable drive-thru times, and their consistent use of “my pleasure”, Chick-fil-A employees never fail to impress. Recently, their reputation for quick and committed customer service has been trending on Tik Tok and has produced some pretty funny videos.
All jokes aside, people know that when they go to Chick-fil-A, they’re going to be greeted by a friendly, helpful, and pleasant individual. This makes customers more likely to enjoy their experience and as a result, more likely to return time and time again.
Along with being America’s favorite fast-food restaurant, Chick-fil-A was also named the cleanest fast-food restaurant in America. When you decide to go to Chick-fil-A, you know exactly what you’re getting almost every time. Whether you’re stopping by for family dinner or just hitting the bathroom as a pit stop on your road trip, you can always rely on Chick-fil-A for a clean space and friendly folks!
This consistent cleanliness contributes to keeping Chick-fil-A so highly rated and many customers, reliable cleanliness makes it a go-to spot for a meal.
In the fast-food industry, branding is everything. Having a recognizable logo, mascot and colors is crucial in standing out and staying top of mind for customers.
Chick-fil-A’s iconic white and red coloring keeps you wanting more. When you see white with a red accent, something in your mind subconsciously references Chick-fil-A; whether you realize it or not. In the same way, if you see the majority red with a white accent, you might think of another brand like Coca-Cola even though technically they use the same color combination. In marketing, visual language often speaks louder than words. Color associations can be subtle and most of the time, we probably won’t understand exactly when they’re at work. We just know that Chick-fil-A crossed our mind and now, we’re craving it.
Eat Mor Chikin
Chick-fil-A’s genius use of a cow in contrast to exclusively serving chicken has created a fun and iconic mascot for their brand. According to David Salyers, the retired VP of Marketing at Chick-fil-A, they chose a cow over a chicken because they didn’t like the idea of having a cute chicken as a mascot and then eating that chicken every time you visit the restaurant. That is pretty weird when you really think about it.
So, they decided to go with a cow that encourages you to eat more chicken. Save a cow, eat a chicken. Lucky for them, after the first campaign began in 1995, it was a hit and now, the cow mascot remains one of the most iconic aspects of Chick-fil-A’s brand. Now, chances are when you’re driving past a field full of white and black spotted cows, your mind probably returns to an 8-count nugget. After all, what could be better than nuggets, waffle fries, and lemonade?
If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Our team of experts here at Blackwood Creative would be more than happy to work with you and help you meet and exceed your business goals. We’re in the business of building remarkable brands – yours could be next. Reach out to us today!