Editor’s Note: On this episode of The Big Brand Theory, our host Kyle Johnson spoke with Chris Do, founder of The Futur, about educating your followers, being an early adopter, and the magic of providing value to your brand’s community.
| BREAKING THE WHEEL |
Chris’ mission is to educate one billion people. Yep, you heard that right. One billion people. Why? Well, Chris aims to break the wheel of education. In the podcast, Chris explains that education systems don’t give fair opportunity to a lot of people. Basically, if a person didn’t win the birth lottery, they’re likely to get a worse education. In addition to that, the current education system in America aims to educate to create robots. So, Chris wants to change this. He wants to give people opportunity to learn and to educate creatives who are proficient at telling stories in whatever industry they’re in. It’s a big goal, but it’s one worth fighting for.
IF WE EDUCATE PEOPLE, IF WE ENTERTAIN PEOPLE, IF WE TELL PEOPLE WHO WE ARE AND WHAT WE STAND FOR, THEN THEY’RE GOING TO DERIVE THEIR MEANING FROM BEING APART OF OUR TRIBE. AND I THINK THAT’S WHERE THE MAGIC IS. -Chris Do
| HACKING THE ALOGITHM |
Ah yes. We all want a hack that gives us a million followers and a ton of engagement. But just like Chris says in the podcast, the best hack to beat the algorithm isn’t really a hack at all. It’s simply GOOD CONTENT. Groundbreaking, right? So what is good content? Chris says it like this:
“If you want to reach more people, teach more people.”
Focus on creating content that if it isn’t shared it would be doing others a disservice. Chris gives an example about a heartwarming video that was being shared online. There was a strong story line and after watching it, people felt that if they didn’t share it with a friend or a family member that they would be doing a disservice to them. Focus on content like that. Tell a story that is near and dear to your audience’s heart that also adds value to your brand.
| BREAKING THROUGH THE NOISE |
Just like us at Blackwood creative, we are sure you follow a lot of people who inspire you daily. While it’s great to follow people who inspire you and your work, it is not great to copy and paste their ideas onto your page. In the podcast, Chris asks the question:
“But then now you’re just a poor copy of another person’s copy of another person’s copy. And is that really what you want to be known for? I don’t think so.”
So, if you want to break through the noise of social media, you need to be yourself. It sounds so simple but can be so hard. Chris mentions in the podcast that when you change your mindset on a social media platform from “flexing” to “teaching”, your entire perspective will shift. Then, you will be helping people, not just pushing out meaningless content that doesn’t aid people.
| TAKE A BREAK |
Taking a break and doing your best work is directly correlated. This is something you’ve probably heard a lot and there’s a reason for that. So, now is the time to take it seriously. Chris recommends forcing yourself into boredom.
“I also find that sometimes my best ideas are preceded by extended periods of boredom”
He has found that taking breaks and embracing boredom is reliably productive for him to be able to find his “eureka” moments. He also emphasizes the scientific studies behind this theory. Your active brain is always learning and thinking. But your archival brain is the part of your brain that can actually absorb what you have been learning. The part of your educational development is paramount to take in what you’re learning and really getting it to set in so you can put it into action.
“In order for you to be more productive, you need to produce less”
| CLUBHOUSE |
“It’s live, it’s real, and you never know what’s gonna happen.”
If you haven’t read previous blogs or heard of Clubhouse, it is a newish live-action social media platform where you listen to people talking in real time and contribute to the conversation in real time. Chris jokes that sometimes it feels like a badly recorded podcast. That to say, the app itself has had huge success. Chris calls it the brand of an experience. It is an app based around live interaction with a lot of people, which when you think about it is kind of a thrilling experience. Chris has three takeaways from Clubhouse thus far.
1. It’s A Way to Make Connections Outside Your Industry
Chris gives the example of connecting with a doctor on Clubhouse. They would not have connected otherwise and they mutally learned a lot from one another. This is one example of many connections made on the app that can be beneficial.
2. It Will Show Your True Colors
The good, the bad, and the ugly all rear their ugly heads on the app. Natural conversations simply cannot be planned, so people have to rely on who they truly are to talk and respond in the app. Because of this, you’ll start to see people’s true colors a lot faster and you’ll also start to show your true colors faster.
3. It’s Not a Platform to Shove Your Message Down People’s Throats
Because of the nature of the app, there’s really little to no room for promotion. If somebody is promoting something, it often feels contrived. The app is more about being yourself and sharing your perspective and expertise, not about forcing people to follow you or getting click on your website.
| WHEN TO ADOPT |
So, if you haven’t joined the Clubhouse conversation, it’s not too late. Chris recommends jumping on every opportunity, not just Clubhouse, as quickly as possible.
“I think sitting around waiting for the conditions to be perfect and right- you’ll have missed every boat.
Just like Clubhouse, Chris says the general rule of thumb is if your mom is on an app, it’s over. So, don’t wait too long to adopt. Just like he says, if you’re sitting around waiting on the right oppurtunities, you’ll miss every boat and all the benefits to early adoption.
| CREATING CONNECTION |
Creating connection is key. Connection with your audience and connection to with your brand to your values. When you do these things, you create a great community.
Chris says in the podcast that you want to focus on creating a cult-like community similar to Apple’s. People would go to war to fight for Apple in a PC versus Apple debate. That is the type of loyalty you should be aiming for. When you create value around your brand, produce educational content, and stay authentic to yourself, you should be able to achieve this value.
If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Our team of experts here at Blackwood Creative would be more than happy to work with you and help you meet and exceed your business goals. We’re in the business of building remarkable brands – yours could be next. Reach out to us today!