Why Your Design Should Bleed
You've got a sweet business card design equipped with your brand new logo. Your company essentials are about to be contained on a little rectangular card, duplicated hundreds of times. You're ready to upload this work of art so the printer can bring it to life. All of...
How to Create the Perfect Post
It's official: you exist on social media. You've created your username and added your bio to Instagram, Facebook, Twitter, and LinkedIn. Now what? The perfect username and a well crafted bio may qualify you as existing online, but no one's gonna know you do until you...
It’s Time to Get Professional with Social Media
When was the last time you went to a client meeting or a business dinner with a speaker phone and announced to the whole room your political views? Have you ever begged your clients to like you and follow your every move? Surely you haven’t called a company meeting on...
How to Crush Your Customer Service Game
As a small business, your very existence depends on the right kind of customer service. Neil Patel claims that 71% of consumers will leave your business due to poor customer service. A huge chunk of that stat will do business with your competitor instead. Don’t be a...
The Quality Kind of Content
Content is king. Don’t believe me? Check out this post for all the reasons behind why we believe in the supremacy of content. If content (the written and spoken word) is so incredibly important to your growing business, it's reasonable to conclude that the quality of...
Colors Have Feelings, Too
As a human, you’ve probably experienced color-induced emotion. Certain colors make you feel certain things and have probably even impacted your decision making. In the world of marketing and branding, understanding the impact of color is essential. But is it as simple...
4 Ways to Reach Your Target Market on Facebook
Facebook has been around for awhile. Does it really have any life left? I submit that yes, it absolutely does. And I have some good reasons for believing that you can still find your target market on this time-tested social media platform. Convincing Stats Facebook...
Marketing 101: Tips for Newbies
Marketing has been around for... ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing. Okay, it’s really not that scary. To prove it to you,...
How to Win at Social Media Marketing
Social media has been around for awhile now but it’s only been growing in strength over the years. Just a few short years ago, your social media marketing strategy probably didn’t exist, and you got along just fine without it. But if you’re still haphazardly tossing...
Start Growing or Die
"In this world, you're either growing or you're dying, so get in motion and grow." -Lou Holtz You never arrive. Not in business. Not in life. In fact, a sure fire way to kick your own company to the curb is to believe you've "arrived." Growth is essential to your...
Why Your Website is Still Relevant
We talk a lot about social media around the marketing world. If you're not on social media, do you really exist? Social media is essential in marketing. But it's not everything. While it may be the sparkly eye-candy that captures your potential customer's attention,...
Brand Guides are for Dummies
Just kidding, no they’re not. Here’s why. Color has this magical ability to elicit feelings. Think about your bank's logo. There's a good chance it involves blue because blue calls to mind feelings of calmness and security. The last time you noticed a car dealership...
WTH is Mobile-First Anyway?
In the digital world that we call home, instant gratification is the driving force. As a business, if you’re not one step ahead, you’re a mile behind. Being the successful business that you are, I’m sure you’re aware that mobile use worldwide has surpassed desktop...
Content is King
In a successful marketing castle, content is the reigning king. It’s called Content Marketing, and it’s something you need to implement immediately. Read on as I convince you why. What Is Content Marketing? First, what exactly is contact marketing? Content Marketing...
Why You Should Sweat the Details
As a business owner, you’re fully aware of your competition. Even if what you offer is extremely rare or unique, there is always some form of competition out there somewhere that could get a leg up on you. We all face it. So how do we come out on top? How does...
