Marketing has been around for… ever. You’ve had all sorts of experience with being the target of marketing. But you’re brand spankin’ new to the other side of the vast, complicated, terrifying world of marketing.
Okay, it’s really not that scary. To prove it to you, we’ve come up with all you really need to know to get you started. A jumping off point, if you will. So open your note taking app and glean from our expertise…
Define Your Target
The world is a pretty big place. There’s like billions of people. Most of them don’t care about you or what you have to offer. But there’s a tiny corner of this huge planet that would very much like to get to know you. It’s your job to find them. It feels a little backwards, but narrowing your target market will reach more of the people you actually want to reach. So become an expert of your target market. Know them. Study them. Love them like they’re your BFFs. Because, well, they are.
What are you all about? If you can’t answer that question clearly and concisely, you’ve got some major problems. Who are you? What do you have to offer? You need to be able to define your purpose so your customers not only understand you, they remember you.
Use Social Media
You need to be on social media. Yes, it’s true that basically everyone else is, too. Including your biggest competitor. All the more reason! The fact is, if you’re not on a social media platform or two, you’re missing out on some pretty incredible opportunities to know and engage with your target market, to get your clear and concise message out there, and to overall become a successful business. Find out how to win at the social media marketing thing, then join ASAP.
Write Good Stuff
Content is king, so treat it as such. It’s the only way to actually get your message out there. Your social media posts, email blasts, and calls to action depend on the use of quality words. But what really makes content king is its ability to attract customers through the use of keywords. Study, understand, and use SEO. There’s some homework for ya.
Know Your Competition
You don’t want to be just like every other company out there. Even if a customer finds you in that mess, they probably won’t stick around. It’s important to be paying attention to what your biggest rival is up to so you can ensure that what you’re doing is different, and obviously better.
Win at Customer Service
You’ve got a business to run. You’ve got a bottom line to meet. But can I be straight with you? It’s not all about you. In fact, it has very little to do with you at all. If your customers aren’t happy, they’ll leave. Then there will be no business to run at all. Be about the people! Engage through social media, your website, and even, dare I say it… face to face! Built a reputation now that you’ll be proud of for years to come.
See, it’s not so scary. You can do these things. You’re probably already doing many of these things and are continually tweaking and improving as you should be. But if you want to take things to the next level, I’m talking blow-your-customers-minds kind of marketing, hire the experts. We’re known as Blackwood Creative, but you can call us BC because we’re about to become your BFF, second only to your target market of course.