We talk a lot about social media around the marketing world. If you’re not on social media, do you really exist?

Social media is essential in marketing. But it’s not everything.

While it may be the sparkly eye-candy that captures your potential customer’s attention, it’s your website that takes the cake.

Why Bother with a Website?

Sure, you could go ahead and make Facebook your home base. It’s free after all. But do you know how many other businesses are on Facebook?

All of them.

And with algorithms changing on the regular, often causing significant decrease in time spent on the platform as well as impeding advertising, depending on Facebook (or any other social media platform for that matter) as your business backbone simply doesn’t make sense.

If you’re interested in being a professional, successful business that gains trust and respect from its consumers, it’s time to pull on your big kid pants and get yourself a website.

Here’s why:

Most Consumers are Looking for Your Website

93 percent of online experiences begin with a search engine. Right this very minute there is someone out there searching for exactly what you have to offer. Will they find you?

Consumers, on average, will use three sources before making a purchase decision. If you’re not online in the form of a quality website, even if you are on Facebook, there’s a decent chance your business won’t even be considered.

Give consumers what they’re looking for– a website!

Your Website is Instant Gratification

We live in the age of instant gratification. Your website serves this by giving consumers exactly what they want to know, any time they want to know it, within seconds of their online arrival.

If who you are, what you do, and your contact information are not immediately clear, you’ll lose up to half of your website visitors.

There are other things consumers expect to find on your site. (Check out THIS handy dandy list.) And it can all be found at 3 a.m. or 2 p.m. or any other random hour of the day or night. Your website works for you 24/7, satisfying your customer even if you’re sleeping soundly a world away.

You Can Beat the Big Guys with Your Website

Yes, this takes skill and understanding of search optimization, but no matter how small your business is, a website can put you front and center. Do it right. Do it well. Contact us.

Your Website is Conversion Central

Let’s review what we know:

  • People are looking for you right now.
  • With excellent SEO and a quality online presence, people will find you.
  • When they find you, your masterfully crafted website will instantly gratify them.
  • Your website is always available, even to the insomniacs.
  • It’s also always working for you so you get to work less and sleep more.

What does all of that add up to? Conversions! Sales! Happy and loyal customers!

You Will Be Judged

Here’s a word of warning: consumers will judge you based on your website just as much, if not more, than if you don’t have one at all.

If you want the backbone of your online presence, the very core of everything that you are, to accomplish everything above, you cannot haphazardly throw together a website. In fact, scrap the idea entirely if you aren’t willing to put some time, effort, and money into it.

With a crappy website, you’ll lose credibility. You’ll lose trust. A bad website is just bad business.

What’s Next?

Researchers say you have not more than ten seconds to impress your customers when they find you online. Blow their minds in that ten seconds and beyond by hiring Blackwood Creative to build your website.