In the digital world that we call home, instant gratification is the driving force. As a business, if you’re not one step ahead, you’re a mile behind.
Being the successful business that you are, I’m sure you’re aware that mobile use worldwide has surpassed desktop use recently. Your responsive website has been ready for this for years, but what else can you be doing to take full advantage of the mobile-first mentality?
Here are 3 keys to put into practice as you race to stay ahead of the mobile-first world:
- Keep it Local
Think about what you search for when you’re out and about. Hungry? Restaurants nearby. Thirsty? Nearby bars. Bored? Things to do near me. We all whip out our phones while we’re out for a quick search of what’s local.
Your potential customers could be standing right outside your door, completely unaware of your snazzy sign in front of them because they’re too busy searching their phones for exactly what you have to offer. If your name doesn’t pop up on their screen, there’s a very good chance they won’t even know you’re there.
There are a variety of ways to boost the spontaneous visits through mobile searches. Google has excellent tips for you that I recommend you put into practice immediately.
- Speak the Language
41% of adults and 55% of teens use voice search multiple times a day. This means that voice search is on the rise and impacting the language of search.
Now that we have the freedom to simply talk to our phones, people are taking advantage of that all throughout the day for various reasons. But instead of the usual quick text of local Starbucks, voice search sounds more like: Where is the nearest Starbucks?
It’s time to evaluate and refine your SEO practices so your company is speaking the language of voice search.
- Make it Personal
Gone are the days of one-size-fits-all. The mass-market approach to marketing is for the history books. Your customers respond to personalization, so if you’re not catering to their specific needs, you’re losing sales.
It’s time to start gathering the data of each of your individual customers, learn from it, and put it to use for the benefit of both you and your customer. Are they a loyal customer? What do they purchase from you? What do they search for?
Offering specials on what your customer searches, or sending out a birthday email, or rewarding their loyalty goes a long way in that loyalty continuing. You may not be able to ask them how their day was or if little Johnny passed his math test. But you can make their experience with your company an enjoyable one by meeting their needs in a personal way.
Now that the vast majority of the world is going mobile, the race to stay ahead is growing faster and more competitive. Your company is well on its way to conquering this mobile-first world when you’ve taken the time to get to know your customers, learned the language and made yourself visible to all the locals.