The Art of Email Marketing: Engage, Convert, and Retain with
Email marketing is like a well-crafted painting, where every brushstroke matters. It's an art that, when done right, can engage, convert, and retain your audience in a measurable way. At Blackwood Creative, we're excited to show you how to master this art and make...
Bridging the Gap: Hyperlocal Marketing Tactics for Michiana Small Businesses
Hey Michiana entrepreneurs! We know you're the backbone of this community, hustling hard to make your small business stand out in the local scene. The good news? You don't have to navigate the marketing maze alone. At Blackwood Creative, we've got the details on...
The Psychology of Color in Marketing: Building Brand Emotions
Hey there! Today, we're diving into the captivating world of color psychology and its incredible impact on building brand emotions. At Blackwood Creative, we believe that understanding the magic behind colors can supercharge your campaigns, making them more memorable,...
The Art of Accurate Marketing Budget Forecasting for Success
In the dynamic world of business, having a well-calibrated marketing budget forecast is essential for driving growth and maximizing returns. Allocating the right resources to the right channels can make all the difference between a successful campaign and one that...
Why Your Admin Staff Shouldn’t Handle Marketing: A Recipe for Disappointment
Today, let's talk about a common mistake that many companies, especially small and medium-sized ones, tend to make: designating their administrative staff to handle marketing endeavors. Now, we know it might seem like a cost-effective solution, but trust me, it's a...
How Marketing Agencies Can Optimize Social Media Customer Support
Gone are the days when customers had to navigate phone menus or wait for lengthy email responses to resolve their concerns. Social media has revolutionized customer service by providing a convenient, real-time platform for customers to engage with brands. Customers...
How optimizing SEO gets you the leads you need!
In today's digital world, having a website is essential for any business looking to succeed. However, just having a website exist is not enough. You need to drive digital traffic to your website, and one of the most effective ways to do that is through search engine...
How to repurpose your existing content for use on social media
As a business owner or marketing professional, you likely spend a lot of time creating content for your website, blog, and other marketing channels. But have you considered repurposing this existing content for use on social media as well? Here’s what we recommend for...
Improve Marketing ROI with Multiple Media Formats
Smart companies create client avatars to know exactly how best to reach prospective customers. But what do you do when your product or service casts a wide net instead of a small one? How do address the problem of reaching an audience with vast and often opposing...
How To Create A Marketing Budget For Your Business
Creating a marketing budget is an important step in any business's marketing planning process. It helps to ensure that you have the resources you need to effectively promote your products or services and reach your target audience. Here are a few key steps to follow...
How to measure the success of your marketing efforts
Marketing is an essential aspect of any business, as it helps to attract and retain customers, build brand awareness, and generate revenue. However, it's important to measure the success of your marketing efforts to ensure that you're getting the most out of your...
How to Create Quality Content That Stands Out
In a world where everyone is fighting for attention, it's more important than ever to create quality content that will actually make an impact. With so much noise out there, you need to find a way to cut through the clutter and really engage your audience. But how do...
Why You Should Kill Your Newsletter and Build a Lead Magnet
If you're like most marketers, you're always looking for new ways to generate leads and build out your email lists. One of the most common methods for doing this is through newsletters. But what if I told you that there's a better way? Enter lead magnets. A lead...
How to Capitalize On Your Web Traffic
If you own a website, then you know that one of the most important things is web traffic. After all, what's the point of having a website if no one is going to see it? While there are a number of ways to increase web traffic, here are four ways to capitalize on your...
Which is More Important? Copywriting or Media?
In the world of advertising, there are a lot of options to choose from when it comes to promoting your product or service. You can use print ads, radio spots, television commercials, or even online ads. So, which is the best option for your business? copywriting or...
3 Social Media Mistakes You’re Making
Do you feel like you're making tons of social media mistakes? If you’re like most people, you probably use social media every day. But are you using it effectively? Believe it or not, even the most well-known social media pages make mistakes. Here are three common...
Why Apple Products Thrive in Creative Spaces
From music and film production to design and architecture, Apple products have long been associated with creativity. In fact, many consider Apple the most creative tech company in the world. So, what is it about Apple products that make them so popular in creative...
Consistency Doesn’t Mean Posting Every Day
Consistency doesn't mean posting every day. One of the most common pieces of advice you'll hear when it comes to social media is to be consistent with your posting. And while there's no doubt that consistency is important, it doesn't mean that you need to be posting...
How the Funeral Home Niche is Killing it on Tik Tok
If you're a blogger or business owner, you know that Tik Tok is a powerful marketing tool. But what you may not know is that the funeral home niche is killing it on the app! In this blog post, we'll take a look at some of the best funeral home Tik Tok accounts and see...
The Top 3 Social Media Platforms in 2022
In a world where social media prevails, it’s become increasingly common for most people throughout the country and world to have an account on at least one of the many platforms available to users interested in connecting with others. Social media provides us with the...
6 Reasons for Using TikTok Marketing
TikTok is a successful app that has created a new form of marketing. TikTok allows users to post short videos and receive feedback from their followers in the comments section below the video. TikTok’s popularity stems from its simplicity, ease of use, and ability to...
The Evolution of Media
According to an article by CBS, Social media was launched in 1996, with a site called Six Degrees. We really didn’t see many online users until 2002 with Friendster becoming a hit. Known for a new way in connecting people, soon other platforms joined the ranks. It...
Facebook is the Walmart of Social Media
Facebook originated in 2004 with college students being their main audience, but it quickly grew by encompassing a wide range of demographics that we see today. With over 1.4 billion users, Facebook has quickly grown as one of the world’s leading social media platforms.
Humble Beginnings: Know When to Drop Things That Aren’t Performing
When you first get involved in running a business, it’s common to start coming up with different strategies that you’re going to use at other times. These strategies may include advertising, website development, content creation, and more. While you may come up...
The Right and Wrong Ways to Advertise Sales During the Holidays
to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving. If you want to make sure you’re getting consumers...
What is Pillar Content and Why Is It So Important?
Pillar content refers to the type of content you're posting on a routine basis. It's an integral part of your marketing strategy because it allows you to connect with more people. When consumers know that you post specific content at certain times on different days of...
What to Look for in a Content Creator
When you need a content creator to help you take your business to the next level with high-quality content that you can use on websites and social media, it helps to know what to look for in that person. You’re going to want to find a reliable creator with a creative...
The Content You Need on Social Platforms to Be Successful
When you’re starting a business, using different social media platforms is one of the most important things for you to do. Social media is an excellent way for business owners to spread knowledge to others about your business while connecting with people from areas...
The Importance of Taking a Break: The Big Brand Theory
This episode of The Big Brand Theory includes our host, Kyle Johnson. He is taking the time to talk about the importance of taking a break. Keep reading to discover WHY you should actually rest your body! How often do you take the time to relax and enjoy...
Identity Built Branding: The Big Brand Theory
On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Julius Geis, he has over 17 years in the branding industry. Do you know much about identity-built branding? When selling a product or service, branding is essential. It...
