In a world where social media prevails, it’s become increasingly common for most people throughout the country and world to have an account on at least one of the many platforms available to users interested in connecting with others. Social media provides us with the opportunity to stay connected, post stories, and even make a living online from the content we’re creating. So, which social media platforms will take off in 2022? Check out this list to find out more details on the top three social media platforms of the year.
TikTok
TikTok appeared to grow at such a rapid pace, with millions of users worldwide posting short video content and connecting. It’s allowed many to make a living from their video content, whether they’re showing off fashion hauls, ranting about their day, or even participating in mukbangs, where they talk about random topics while eating.
It has quickly become a powerful social media platform with raw, unfiltered content, for the most part. Of course, there are guidelines that users would need to follow, but people talk more openly about current events, missing people cases, and other controversial topics that should be discussed in the open when posting to TikTok.
Back to TikTok’s Roots
While it may have started as Musically, with lots of younger children downloading it and doing dances to different songs, it has since transformed into something incredible. It provides a creative space for teens and adults to post the content they love while following other creators who post different types of content, too. Users can comment on videos to engage with their favorite creators. And, if you didn’t already know, you can earn from videos posted to TikTok. If you have a large enough platform with enough views on your video, you can make good money from your content.
Have you tried TikTok yet?
If you’re not already on TikTok, it’s the perfect time to download the social media app and check it out. You won’t be disappointed. You can find everything from your favorite celebrities being silly to regular people posting their recipes, workout routines, life hacks, and so much more. You may be surprised at all the things you can learn from a single social media app that is completely free to use.
While TikTok is one of the top three social media platforms, it’s not the only one that people are using in different ways. While Facebook has existed for nearly two decades at this point, it doesn’t appear to be going anywhere. In fact, Mark Zuckerberg is working on making the shift to Web 3.0 to build and strengthen Facebook’s Metaverse to provide fully enhanced experiences to the public.
Although it’s more popular amongst the older generation of adults between 20 and 65, it still has much to offer. Not only can creators get paid for content posted to reels, but there are also thousands of groups available to connect people with similar interests. From couponing groups to local pages, hair education, cold case mysteries, and more, there are so many things to do on Facebook outside of just posting photos or connecting with friends and family. Of course, you can do those things as well to stay in touch with loved ones!
YouTube
The third social media platform in 2022 is YouTube, which continues to grow while offering creators an opportunity to make and share content that matters most to them. You can go on YouTube and find just about anything you want to listen to or watch, whether it’s horror stories, storytime videos of experiences people have had, vlogs from your favorite content creator, and even hair fails. No matter what you like and what you’re interested in, you likely won’t have a problem finding it on YouTube.
While there are dozens of social media platforms available to the public, these are the top three for 2022. While most are already using YouTube and Facebook, some are skeptical about downloading and using TikTok. However, the app offers such a fun experience while keeping you entertained for hours on end, so you won’t regret downloading it to your phone!
Need help with understanding social media and how it can help grow your business? Contact Blackwood Creative today, we’ll put together a social media strategy for you that helps you GROW your business.
