On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Julius Geis, he has over 17 years in the branding industry.
Do you know much about identity-built branding? When selling a product or service, branding is essential. It sets what you’re selling apart from the rest. First, however, you have to know how to do it correctly. Having experience in the industry for more than 17 years, Julius Geis encourages business owners to focus on building an identity for their brand that consumers can relate to and appreciate more than anything. It’s vital to connect with the consumer personally to reel them in and get them interested. A lack of personalization in branding prevents businesses from reaching their fullest potential.
1. Identity Built Branding
Do you know much about identity-built branding? When selling a product or service, branding is essential. It sets what you’re selling apart from the rest. First, however, you have to know how to do it correctly. Having experience in the industry for more than 17 years, Julius Geis encourages business owners to focus on building an identity for their brand that consumers can relate to and appreciate more than anything. It’s vital to connect with the consumer personally to reel them in and get them interested.
A lack of personalization in branding prevents businesses from reaching their fullest potential.
2. Consider Your Values
It all begins with considering the values of the business.
It has to do with both the characteristics of the company and the things that set your business apart from the competition. Not all businesses have the same values. For some, it’s about pleasing the consumers while providing excellent customer services and a unique experience. For other companies, the values instilled involve teamwork, effort, and taking steps to provide an enhanced experience. Make a list of the values that mean the most to you, such as reliability, consistency, and quality.
3. You Need Common Ground
Make sure you’re finding common ground. You want the values to represent your business and the people who work there.
The idea behind it is that each person working for the company represents the most important values to the business and the brand, from the owner of the business down to the janitor or cashier.
When people understand this, they learn to respect it, making them appreciate the business and brand a lot more.
4. Provide an Understanding of Who You Are
With identity-built branding, you want to provide an understanding of who you are and what your business stands for to get people interested. When people understand your values because you focus your brand around them, they’re going to feel more inclined to buy from you, tell their friends about your business, and spread the word even further than you can imagine.
- While getting people to understand your brand is a must, it does take time, effort, and consistency.
- You need to take a detailed approach to marketing, graphic design, and other branding aspects to portray the most important values to you.
- Put thought into everything you’re doing and make sure it all aligns with the vision you have for your business.
- If you’re rushing into the process, it might not work in your favor, causing you to experience trouble getting your brand’s image out there.
5. Stay on Track by Monitoring What You’re Doing
After you’ve listed your values and have come up with different strategies that you plan to use on your quest to achieve identity-built branding, be sure to stay on track with everything you’re doing. You’ll need to monitor the progress of different moves you’re making to see what works and what doesn’t.
Consider checking things at least once a week, if not more than that, because closing that gap is essential. You want your intentions to turn into the things you’re handling during daily operations. If you’re not making that happen, you’ll need to make adjustments until the intentions turn into the steps you’re taking to build your brand.
6. Why Is Branding So Important?
Branding is the best way to make sales. When you decided to start a business, it was likely because you were passionate about something and wanted to turn it into a way to make a living.
While you want to provide an incredible experience to the consumers, you’re also hoping to profit from the investment.
Investing Time and Money
You’re investing time and money into a business that you’ve started from scratch with hopes to get as many people interested in your brand as possible. So, with that in mind, branding is crucial to your business.
If you’re not branding your business, how will people know what you’re offering? They won’t know.
If they don’t know, they won’t do business with you, and that can keep you from earning the kind of money you’d like to receive.
Identity Built Branding
Building a brand around your identity is the best way to show your true colors to the consumers. You want them to know who you are, why you started the business, and what your company stands for in the industry. If you’re not showing your identity through branding, everything is a bit of a mystery to the consumers, which works against your business when you’re trying to make sales.
However, if you can focus on the most important values to you and then focus your brand around them, you can connect with consumers on a deeper level. The connection you start making with different people will become a valuable way to build a loyal fanbase and eventually reach profit goals.
These people will become your usual clientele who can help you get even more recognition for the brand you’ve created.
We are a team of experts here at Blackwood Creative! We would be more than happy to work with you and help you meet and exceed your business goals. We are in the business of building remarkable brands – yours CAN be next. Reach out to us today!