to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving.
If you want to make sure you’re getting consumers to turn into customers through effective advertising, be sure to check out these tips on what to do and what not to do when advertising.
1. Not Starting Early Enough
One of the worst things you can do is not start advertising these sales early enough. If you wait until December, for example, you’re losing out on that chance to make many additional sales. It’s best to get a headstart by advertising for the holiday sales at the end of October and the beginning of November.
Sure, it might seem early, but many people like to go out and get their shopping done before the holiday season arrives. Those people who enjoy getting it done and out of the way are going to look for other sales, and they’ll come across the deal you’re having. It could get them to buy different items for loved ones to give as gifts during the holidays.
2. Inadequate Ad Spending During High Sales Times
Choose the advertisements wisely when spending money on them during high sales times. When other businesses have sales, they will heavily market those sales to the public because they’re trying to reel people in and get them to make purchases. Therefore, you have to think wisely about where you’re going to spend your money.
If you see a specific method commonly used by other businesses, you may want to think of a few other creative ways to spend your money while advertising for your business. If you’re clever with it, you can use different platforms to spread the word about your business with advertisements that are worth the investment.
3. Not Competing with the Competitors
If you’re running a business, you’re likely dealing with some competition. Whether you have a lot of competition or not, you need to stay ahead of what the competition is doing to get an edge over them. Please pay attention to the types of sales they’re having and what they’re offering to their customers. And, if it’s possible, try to enhance the experience for consumers by offering something even better. For example, if your competition offers 10% off specific items, you might want to consider offering 20% off and a gift. People love saving money and getting free things, so they’d naturally feel more inclined to choose your business over the competition because of what you’re offering. But, if you’re not paying attention to the competition, you won’t know what they’re doing, and that means they could end up offering something better than you. Don’t let that happen.
4. Failing to Use Different Marketing Methods
Be sure to use different marketing methods when you want to advertise your sales during the holiday season. Of course, it would be best to reach a broader audience, so don’t stick with one platform when you’re trying to spread the word.
- For example, you may want to buy a few advertisements on Facebook to target a specific group of people that are more likely to use the products or services offered by your business. However, don’t stop at Facebook. Consider advertising on other platforms, including Instagram, TikTok, and niche-related forms.
- Consider both digital marketing methods and traditional marketing methods when trying to come up with ways to get people to buy from your business for the holiday season. For example, if you have a mailing list, consider sending out a special coupon to those who are on the mailing list to offer them a deep discount on different items.
You may even want to send out text notifications to those who’ve subscribed to make them aware of any special savings they can enjoy when shopping for items from your business.
5. Make Sure to Advertise Sales During the Holiday Season the Right Way
Don’t make some of the most common mistakes made by business owners when advertising to consumers during the holiday season. You’re going to have some competition to deal with, but that’s why it’s essential to pay attention to what they’re doing, offer something even better, and begin your marketing strategy earlier instead of later. Don’t wait too long to start letting people know about the other sales you’re having.
If you make it known earlier on, people will get excited and check out what you offer. It can turn into them buying items from your business to give to their loved ones over the holiday season. If you’re doing it the right way, you can bring in more sales and make much more of a profit during the busiest time of the year.
When you need help understanding how to advertise and getting the name of your company out there, contact Blackwood Creative!