Everything You Need To Know About A/B Testing
On social media, your audience can make or break you. One of the most surefire ways to grow your business is to know what your audience likes to see! But how do you even figure it out? If only there was a way to just ask them what they want. Lucky for us, there’s sort...
Social Talks – LinkedIn: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast calledThe Big Brand Theory! This episode, our host, Ryan Zerfas, actually became the guest. If you’d prefer to listen to the episode where Ryan & Anna Letens, former Blackwood executive...
Hiring Freelancers vs. Hiring A Marketing Agency
Whether you’re just starting your business or simply vamping up your marketing strategy, you may find yourself in a bit of a pickle. Perhaps you have ideas for how you want to market your business, but no idea how to use Facebook Ads; you are faced with the decision...
Tweet Like A Pro: Twitter For Your Business
https://giphy.com/gifs/twitter-E9LqBgLJazAw8 GIPHY Because of its reputation as a place for political information and memes, Twitter may be one of the last social media platforms you think about incorporating into your business. However, with its business tools,...
Marketing to Businesses vs. Marketing to Consumers
As we’ve mentioned in the past, the world of marketing is chock-full of acronyms. Perhaps two of the most common are B2B and B2C, and because they’re so widely used, it’s important to know what they stand for and how they differ from one another. Let’s look at 3...
Brand Strategy: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Matt Esau from The University of Notre Dame about the impact of perception and positioning in your brand strategy. If...
6 Ways To Maximize Conversions & Drive Website Clicks
One of the main benefits to having a website for your business is your ability to gain more customers through organic online traffic. But what happens when your website stops doing that for you? It’s probably time to go in and rework some things to make sure you’re...
Should Your Business Go Live?: Benefits of Live Streaming
Shockingly, live streaming has been around longer than you may think - the first live stream occurred in 1993, and it has been evolving ever since! As far as social media goes, live streaming capabilities are a bit newer; Facebook Live came out in 2016, with Instagram...
Is Boosting Facebook Posts Worth Your While?
We talk a lot about Facebook ads and how great of an option they are for expanding the reach of your business. But what about that little “Boost” button you often see hovering over your posts? In a way, boosting Facebook posts is like the Lite version of advertising;...
Personal Branding: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and...
Hashtag Protocol: Facebook Edition
Hashtags have been around since 2007, and we’ve seen them rise and fall in popularity numerous times since. One thing has stayed the same: they get some results when used properly. Hashtags aren’t just reserved for Twitter and Instagram, though - have you ever used a...
Instagram Reels vs. TikTok: Which Is Worth It?
The last several years have truly been the era of short-form video sharing platforms. From the launch (and fall) of Vine to the more recent explosion of TikTok, it’s proven to be the primary choice of entertainment for an entire generation. Coming hot on the heels of...
3 Reasons Why You Shouldn’t Overlook Pinterest For Marketing
With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...
Managing Multiple Brands: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This past episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Tim Newton, the Senior Creative Officer at Ramsey Solutions! If you’d prefer to...
Who Are Micro-Influencers & What Do They Do?
In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...
What Belongs On Your Business’s “About” Page?
For a lot of people, it can be difficult to talk about oneself. Sometimes it feels super awkward to talk about your accomplishments and all the things that make you such an awesome person. Writing the “About” page of your website can sometimes feel the same way! What...
Does Social Media Marketing Play Into SEO?
This is a surprisingly controversial topic in the marketing world - does social media actually affect your search engine ranking? There are plenty of people on both sides of the scale, and they’ve all got their reasons for thinking the way they do. Let’s explore this...
Customer Experience: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re releasing a new episode every other Tuesday. We’re always discussing new things with new guests, so make sure to keep checking back! If you’d prefer to...
Social Media News: Facebook Boycott 2020
The world of marketing has undoubtedly been enhanced by the introduction and evolution of technology. Social media is a huge asset to businesses looking to expand their reach. However, as with anything, social media isn’t always as perfect as it seems, particularly...
Dealing With Negativity On Social Media
One of the unfortunate realities of the Internet era is the existence of “Internet trolls.” Trolls really only exist to make your day (or your social media manager’s day) a smidge more annoying. According to Urban Dictionary, an Internet troll is, “a person whose sole...
4 Tips For An Efficient Email Marketing Campaign
We know...we just talked about how amazing print marketing can be. But we've got to at least briefly cover email marketing! Though it may seem like a one-way ticket to someone’s junk folder, there are ways to actually make email marketing an efficient form of outreach...
Is Print Marketing Dead?: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory. If you’d prefer to listen to this episode about Print Marketing, you can do so at this link. Enjoy!! Dead?! WHAT? No way! No matter how digital our world may be, print...
Why Should YouTube Be Part Of Your Strategy?
YouTube may not be one of the first platforms to come to mind as you think about places for your business to have a presence online. However, with the right content, it can be a real asset to your strategy! You have the potential for a lot of organic growth through...
Making High Quality Video Content On A Budget
We have definitely preached the importance and influence of video content on our blog. Nowadays, videos are one of the most effective ways to reach an audience. With that knowledge, why wouldn’t you be taking advantage of the benefits? Occasionally, video marketing...
You Don’t Have To Be On EVERY Social Media Site
Here on the Blackwood blog, we emphasize the importance of having a presence “across multiple social media platforms.” Let’s get real: these days, there are a TON of social networking sites out there. They’re in places you don’t even think of - even games like Uno...
Marketing vs. Communication: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Communication, you can do so at this link. Enjoy!!...
Why Does Your Business Need Custom Branding?
Your branding is one of the biggest defining factors in the public’s opinion of your business. Whether we realize it or not, we are inclined to have a more positive view of a business that is visually pleasing. Keeping that in mind, it’s easy to see why your branding...
What Content Belongs On Which Social Platform?
Social media is an ever-evolving world of its own. As with most worlds, there is a set of rules (both spoken and understood) across social media dictating what can and should be posted on which platform. This can differ depending on the lens you’re looking at -...
Why Your Business Needs A Facebook Page
Facebook is the most widely used social media platform, so it makes sense why so many business owners have already created Facebook pages for their businesses. Not only is there such a large audience to reach, but Facebook has a multitude of functions specifically to...
Marketing vs. Sales: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Sales, you can do so at this link. Enjoy!! Marketing...
