Facebook Boosting vs. Ads: Which Is Better?
It’s no secret that Facebook is pay to play. If you want your content to be seen by significant amounts of people, you have to give your money to them. Whether it’s an ad or a boosted post, reaching your audience is always more efficient when you’ve invested some...
Pivoting In An Unpredictable World: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kelli Stopczynski, Director of Marketing at Quality Dining, Inc., about pivoting in business during unexpected times. YOU DIDN'T...
How 2020 Changed Social Media
It is safe to say that we all have probably noticed a difference in the way we use social media over the past year. From a community standpoint, being stuck inside has made us rely more on technology and social media to connect with others. On top of that, to continue...
Content Creators Are Not Community Managers: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Joe Sproles, Digital Marketing Pro at Blackwood Creative and Abby Gilbert, Digital Marketing Assistant at Blackwood. | SOCIAL...
Traditional Marketing Techniques That Still Work
In the digital age, many people can often forget the importance of both digital marketing and traditional marketing. While digital marketing still dominates, traditional marketing techniques can be used to compliment digital techniques and still have big ROI. Your...
Growing Your Brand Through Creative Thinking: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Peter Wilken, a professional speaker and brand strategy consultant, about creative thinking. Here's what they shared.|...
Why Having A Content Creator Is A Good Idea
Over the past couple of years, the concept of content creation has taken off. Content has become a bit of a buzzword thrown around by people in all industries. Generally speaking, content is something all businesses know that they need, they just don’t know exactly...
Your SEO Might Suck, and Here’s Why: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Chris Siebeneck, an SEO expert at SEO Werkz, who has watched the industry grow into what it is today. Here’s what they...
Customer Experience Chick-Fil-A Style
Chick-fil-A is America’s favorite. Like, actually America's favorite. The American Customer Satisfaction Index named Chick-fil-A America’s favorite restaurant for the sixth year in a row this year. They scored significantly higher than any other chain despite their...
UX And UI In Your Audience’s Eyes: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! In this episode, our host, Kyle Johnson, spoke with Erica Boyle from Opendorse about UX and UI and what both mean in terms of your web design and strategy. If you’d...
Crafting Credibility Through Your Web Strategy
This episode, our host, Kyle Johnson spoke with Ashley Swanson, a web design freelancer and web strategy extraordinaire to go over the core aspects of what a well thought out web strategy is, and how you can capitalize on them for your own business.
Cookies: What They Are & Why We Use Them
Have you ever had a pop-up from a website talking about cookies? Unfortunately, they’re not offering you free chocolate chip cookies. These pop-up messages often include a disclaimer about not selling your data, but why? What are cookies, and why do so many websites...
Who Are Micro-Influencers & What Do They Do?
In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...
Battle Of The Social Media Stories
Lately, social media stories seem to be the craze amongst the most popular platforms. Pioneered by Snapchat back in 2013, stories are full-screen, vertical pictures and videos outside of the regular feed which only last 24 hours before disappearing. They provide a...
How Social Media Marketing Changed In 2020
2020 is finally almost over - did you think we’d make it this far?! This past year changed practically everything about the way all of us were used to living. Social media marketing is no exception - 2020 impacted the digital landscape tremendously, and it’s left a...
Sales Strategy Going Into 2021: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! To round out 2020, our host, Ryan Zerfas, spoke with Blackwood’s CEO, Kyle Johnson, about what lies ahead for sales in 2021. A lot has changed over the last 365 days,...
2021 Social Media Marketing Trends: What Lies Ahead?
So, 2020...happened. While we can’t say it’s been an easy year, it certainly has been an exciting year, at least as far as social media marketing is concerned. We were already a very digital society, but as we’ve been inside so often this year, we’ve somehow shifted...
B2B Marketing & Brand Equity: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
Your Business’s Tone On Social Media
It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
Marketing in Higher Education: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Terry Linhart, the Executive Director of Extension Studies at Bethel University, about the long game of building business...
10 Website Metrics You Must Be Measuring
When you’re looking at reports of the traffic you’ve seen on your website during the last period of time, it’s important that you know what you’re looking at! Each different number is an incredibly valuable metric and insight into your audience. Every little bit of...
Copywriting, Blogs, & The Power of Words: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Dan Marzullo, founder and CEO of Marzullo & Associates, a content agency in Colorado Springs, CO, as well as one of...
Your Business’s Privacy On Social Media
With the recent release of Netflix’s “The Social Dilemma,” data privacy is something on the forefront of everyone’s minds, and business owners are no exception. Now that the spotlight is shining bright on privacy (or lack thereof), it’s important to make sure you’re...
Video Marketing For Your Brand: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zac Nelson, who currently works for Transpo, but has been doing video work since the early days of YouTube. If you’d...
Emojis: Their Impact On Engagement & Marketing Strategy
Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, emojis have become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social...
Four Tips For Stellar Customer Service On Social Media
Along with the growth of the internet, customer service has taken on a new form. Gone are the days of relying solely on 800 numbers for help - now you can type a quick email or DM to a company, and you’ve got assistance in a snap. In fact, nowadays 80% of consumers...
Best Practices for Facebook: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Blackwood Creative’s Content Creator, Karli Saner, about the expansive world of Facebook. If you’d prefer to listen to...
Evergreen Content: It’s Not Just For Trees
The holiday season may be approaching faster than any of us are ready for, but today, we’re not talking about evergreen trees. You may have heard the term “evergreen content” before; it’s something that many content writers and content creators strive for constantly,...
Should You Be Automating Email Campaigns?
As technology has changed and evolved, so have our methods of marketing. Email marketing has been around since the 1970s, and it has certainly changed a lot since then. When automating email campaigns became possible, it was like a whole new world had been opened up...
All Things Podcasting: The Big Brand Theory
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Michael Yoder of Truth Work Media about the very activity they were engaged in: podcasting. If you’d prefer to listen to...
