Humble Beginnings: Know When to Drop Things That Aren’t Performing
When you first get involved in running a business, it’s common to start coming up with different strategies that you’re going to use at other times. These strategies may include advertising, website development, content creation, and more. While you may come up...
The Right and Wrong Ways to Advertise Sales During the Holidays
to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving. If you want to make sure you’re getting consumers...
What is Pillar Content and Why Is It So Important?
Pillar content refers to the type of content you're posting on a routine basis. It's an integral part of your marketing strategy because it allows you to connect with more people. When consumers know that you post specific content at certain times on different days of...
What to Look for in a Content Creator
When you need a content creator to help you take your business to the next level with high-quality content that you can use on websites and social media, it helps to know what to look for in that person. You’re going to want to find a reliable creator with a creative...
The Content You Need on Social Platforms to Be Successful
When you’re starting a business, using different social media platforms is one of the most important things for you to do. Social media is an excellent way for business owners to spread knowledge to others about your business while connecting with people from areas...
The Importance of Taking a Break: The Big Brand Theory
This episode of The Big Brand Theory includes our host, Kyle Johnson. He is taking the time to talk about the importance of taking a break. Keep reading to discover WHY you should actually rest your body! How often do you take the time to relax and enjoy...
Identity Built Branding: The Big Brand Theory
On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Julius Geis, he has over 17 years in the branding industry. Do you know much about identity-built branding? When selling a product or service, branding is essential. It...
Pricing Your Services To Better Your Branding
Pricing is a taboo topic nowadays. With the rise of freelancing, social media marketing, and free online-training certificates, it feels like people who offer services are having to get more and more competitive when it comes to pricing. So, how much is too much? How...
Systemizing Success: The Big Brand Theory
On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Justin Maust, Leadership Trainer and owner of Rackley Restoration all about how to build and achieve your vision for your organization.Justin helps clients with three things: building their...
Why Pinterest Is Still A Good Idea In 2021
Whatever you do for a living, you’ve probably spent some time on pinterest. It is truly a fun platform full of great recipes, inspiration, and how-tos. It is so easy to use and also easy to find yourself spending hours on. So, have you ever considered using it for...
Disrupting Education: The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host Kyle Johnson spoke with Chris Do, founder of The Futur, about educating your followers, being an early adopter, and the magic of providing value to your brand's community.| BREAKING THE WHEEL |Chris’...
Slow And Steady Wins The Race
Goal setting is an important part of any business. Once you brainstorm and identify a goal, it can be inspiring and you likely want to jump on it. Whatever your goal is and however inspired you’re feeling, it is likely the complications of life will shortly present...
Sales + Marketing = The A-Team! The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Joreon Corthout, co-founder of Salesflare, about CRMs and how to use them for success in B2B marketing.B2B selling requires top notch organization. Keeping track of follow-ups,...
The 4 Aspects of a Great Logo
What is your brand trying to say? Well, forget about it. Your logo already said it. So, have you taken a second to figure out what your logo is really saying? Your logo is a first impression, a qualification, and a differentiator. A good logo takes your business from...
Scaling the Unscalable in Online Community: The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment. | YOUR AUDIENCE IS MORE THAN A NUMBER |Do you know your audience? Whatever...
Transparency: The Solution To All Your Marketing Problems
Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
Real. Clear. Branding. The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kem Meyer, owner and brand therapist at Kem & Company, about communication and how to use it in the best way possible for your...
The Journey of Customer Experience
The journey of customer experience is no simple journey. It has to do with every single aspect of your brand and company. Luckily for us, it is something that can be observed and optimized. Just like anything else in your business, you shouldn’t miss your opportunity...
The Magic of Influencer Marketing: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
Can You Plan Viral Content?
Viral content is a hot commodity. It seems like every other day there is a new viral video or photo that is circulating around all social media platforms. Amplified throughout the pandemic, viral content can truly be make or break for some businesses. Going viral can...
Digital Marketing Is Not Marketing: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Dain Walker, founder and CEO of Victory Front, about marketing strategy, digital marketing, and going viral. If I could give any...
Facebook Boosting vs. Ads: Which Is Better?
It’s no secret that Facebook is pay to play. If you want your content to be seen by significant amounts of people, you have to give your money to them. Whether it’s an ad or a boosted post, reaching your audience is always more efficient when you’ve invested some...
Pivoting In An Unpredictable World: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kelli Stopczynski, Director of Marketing at Quality Dining, Inc., about pivoting in business during unexpected times. YOU DIDN'T...
How 2020 Changed Social Media
It is safe to say that we all have probably noticed a difference in the way we use social media over the past year. From a community standpoint, being stuck inside has made us rely more on technology and social media to connect with others. On top of that, to continue...
Content Creators Are Not Community Managers: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Joe Sproles, Digital Marketing Pro at Blackwood Creative and Abby Gilbert, Digital Marketing Assistant at Blackwood. | SOCIAL...
Traditional Marketing Techniques That Still Work
In the digital age, many people can often forget the importance of both digital marketing and traditional marketing. While digital marketing still dominates, traditional marketing techniques can be used to compliment digital techniques and still have big ROI. Your...
Growing Your Brand Through Creative Thinking: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Peter Wilken, a professional speaker and brand strategy consultant, about creative thinking. Here's what they shared.|...
Why Having A Content Creator Is A Good Idea
Over the past couple of years, the concept of content creation has taken off. Content has become a bit of a buzzword thrown around by people in all industries. Generally speaking, content is something all businesses know that they need, they just don’t know exactly...
Your SEO Might Suck, and Here’s Why: The Big Brand Theory
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Chris Siebeneck, an SEO expert at SEO Werkz, who has watched the industry grow into what it is today. Here’s what they...
Customer Experience Chick-Fil-A Style
Chick-fil-A is America’s favorite. Like, actually America's favorite. The American Customer Satisfaction Index named Chick-fil-A America’s favorite restaurant for the sixth year in a row this year. They scored significantly higher than any other chain despite their...
