How To Create A Marketing Budget For Your Business
Creating a marketing budget is an important step in any business's marketing planning process. It helps to ensure that you have the resources you need to effectively promote your products or services and reach your target audience. Here are a few key steps to follow...
How to measure the success of your marketing efforts
Marketing is an essential aspect of any business, as it helps to attract and retain customers, build brand awareness, and generate revenue. However, it's important to measure the success of your marketing efforts to ensure that you're getting the most out of your...
How to Create Quality Content That Stands Out
In a world where everyone is fighting for attention, it's more important than ever to create quality content that will actually make an impact. With so much noise out there, you need to find a way to cut through the clutter and really engage your audience. But how do...
Why You Should Kill Your Newsletter and Build a Lead Magnet
If you're like most marketers, you're always looking for new ways to generate leads and build out your email lists. One of the most common methods for doing this is through newsletters. But what if I told you that there's a better way? Enter lead magnets. A lead...
How to Capitalize On Your Web Traffic
If you own a website, then you know that one of the most important things is web traffic. After all, what's the point of having a website if no one is going to see it? While there are a number of ways to increase web traffic, here are four ways to capitalize on your...
Which is More Important? Copywriting or Media?
In the world of advertising, there are a lot of options to choose from when it comes to promoting your product or service. You can use print ads, radio spots, television commercials, or even online ads. So, which is the best option for your business? copywriting or...
3 Social Media Mistakes You’re Making
Do you feel like you're making tons of social media mistakes? If you’re like most people, you probably use social media every day. But are you using it effectively? Believe it or not, even the most well-known social media pages make mistakes. Here are three common...
Why Apple Products Thrive in Creative Spaces
From music and film production to design and architecture, Apple products have long been associated with creativity. In fact, many consider Apple the most creative tech company in the world. So, what is it about Apple products that make them so popular in creative...
Consistency Doesn’t Mean Posting Every Day
Consistency doesn't mean posting every day. One of the most common pieces of advice you'll hear when it comes to social media is to be consistent with your posting. And while there's no doubt that consistency is important, it doesn't mean that you need to be posting...
How the Funeral Home Niche is Killing it on Tik Tok
If you're a blogger or business owner, you know that Tik Tok is a powerful marketing tool. But what you may not know is that the funeral home niche is killing it on the app! In this blog post, we'll take a look at some of the best funeral home Tik Tok accounts and see...
The Top 3 Social Media Platforms in 2022
In a world where social media prevails, it’s become increasingly common for most people throughout the country and world to have an account on at least one of the many platforms available to users interested in connecting with others. Social media provides us with the...
6 Reasons for Using TikTok Marketing
TikTok is a successful app that has created a new form of marketing. TikTok allows users to post short videos and receive feedback from their followers in the comments section below the video. TikTok’s popularity stems from its simplicity, ease of use, and ability to...
The Evolution of Media
According to an article by CBS, Social media was launched in 1996, with a site called Six Degrees. We really didn’t see many online users until 2002 with Friendster becoming a hit. Known for a new way in connecting people, soon other platforms joined the ranks. It...
Facebook is the Walmart of Social Media
Facebook originated in 2004 with college students being their main audience, but it quickly grew by encompassing a wide range of demographics that we see today. With over 1.4 billion users, Facebook has quickly grown as one of the world’s leading social media platforms.
Humble Beginnings: Know When to Drop Things That Aren’t Performing
When you first get involved in running a business, it’s common to start coming up with different strategies that you’re going to use at other times. These strategies may include advertising, website development, content creation, and more. While you may come up...
The Right and Wrong Ways to Advertise Sales During the Holidays
to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving. If you want to make sure you’re getting consumers...
What is Pillar Content and Why Is It So Important?
Pillar content refers to the type of content you're posting on a routine basis. It's an integral part of your marketing strategy because it allows you to connect with more people. When consumers know that you post specific content at certain times on different days of...
What to Look for in a Content Creator
When you need a content creator to help you take your business to the next level with high-quality content that you can use on websites and social media, it helps to know what to look for in that person. You’re going to want to find a reliable creator with a creative...
The Content You Need on Social Platforms to Be Successful
When you’re starting a business, using different social media platforms is one of the most important things for you to do. Social media is an excellent way for business owners to spread knowledge to others about your business while connecting with people from areas...
The Importance of Taking a Break: The Big Brand Theory
This episode of The Big Brand Theory includes our host, Kyle Johnson. He is taking the time to talk about the importance of taking a break. Keep reading to discover WHY you should actually rest your body! How often do you take the time to relax and enjoy...
Identity Built Branding: The Big Brand Theory
On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Julius Geis, he has over 17 years in the branding industry. Do you know much about identity-built branding? When selling a product or service, branding is essential. It...
Pricing Your Services To Better Your Branding
Pricing is a taboo topic nowadays. With the rise of freelancing, social media marketing, and free online-training certificates, it feels like people who offer services are having to get more and more competitive when it comes to pricing. So, how much is too much? How...
Systemizing Success: The Big Brand Theory
On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Justin Maust, Leadership Trainer and owner of Rackley Restoration all about how to build and achieve your vision for your organization.Justin helps clients with three things: building their...
Why Pinterest Is Still A Good Idea In 2021
Whatever you do for a living, you’ve probably spent some time on pinterest. It is truly a fun platform full of great recipes, inspiration, and how-tos. It is so easy to use and also easy to find yourself spending hours on. So, have you ever considered using it for...
Disrupting Education: The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host Kyle Johnson spoke with Chris Do, founder of The Futur, about educating your followers, being an early adopter, and the magic of providing value to your brand's community.| BREAKING THE WHEEL |Chris’...
Slow And Steady Wins The Race
Goal setting is an important part of any business. Once you brainstorm and identify a goal, it can be inspiring and you likely want to jump on it. Whatever your goal is and however inspired you’re feeling, it is likely the complications of life will shortly present...
Sales + Marketing = The A-Team! The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Joreon Corthout, co-founder of Salesflare, about CRMs and how to use them for success in B2B marketing.B2B selling requires top notch organization. Keeping track of follow-ups,...
The 4 Aspects of a Great Logo
What is your brand trying to say? Well, forget about it. Your logo already said it. So, have you taken a second to figure out what your logo is really saying? Your logo is a first impression, a qualification, and a differentiator. A good logo takes your business from...
Scaling the Unscalable in Online Community: The Big Brand Theory
Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment. | YOUR AUDIENCE IS MORE THAN A NUMBER |Do you know your audience? Whatever...
Transparency: The Solution To All Your Marketing Problems
Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
