What Belongs On Your Business’s “About” Page?
For a lot of people, it can be difficult to talk about oneself. Sometimes it feels super awkward to talk about your accomplishments and all the things that make you such an awesome person. Writing the “About” page of your website can sometimes feel the same way! What...
Does Social Media Marketing Play Into SEO?
This is a surprisingly controversial topic in the marketing world - does social media actually affect your search engine ranking? There are plenty of people on both sides of the scale, and they’ve all got their reasons for thinking the way they do. Let’s explore this...
Customer Experience: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re releasing a new episode every other Tuesday. We’re always discussing new things with new guests, so make sure to keep checking back! If you’d prefer to...
Social Media News: Facebook Boycott 2020
The world of marketing has undoubtedly been enhanced by the introduction and evolution of technology. Social media is a huge asset to businesses looking to expand their reach. However, as with anything, social media isn’t always as perfect as it seems, particularly...
Dealing With Negativity On Social Media
One of the unfortunate realities of the Internet era is the existence of “Internet trolls.” Trolls really only exist to make your day (or your social media manager’s day) a smidge more annoying. According to Urban Dictionary, an Internet troll is, “a person whose sole...
Is Print Marketing Dead?: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory. If you’d prefer to listen to this episode about Print Marketing, you can do so at this link. Enjoy!! Dead?! WHAT? No way! No matter how digital our world may be, print...
Why Should YouTube Be Part Of Your Strategy?
YouTube may not be one of the first platforms to come to mind as you think about places for your business to have a presence online. However, with the right content, it can be a real asset to your strategy! You have the potential for a lot of organic growth through...
Making High Quality Video Content On A Budget
We have definitely preached the importance and influence of video content on our blog. Nowadays, videos are one of the most effective ways to reach an audience. With that knowledge, why wouldn’t you be taking advantage of the benefits? Occasionally, video marketing...
You Don’t Have To Be On EVERY Social Media Site
Here on the Blackwood blog, we emphasize the importance of having a presence “across multiple social media platforms.” Let’s get real: these days, there are a TON of social networking sites out there. They’re in places you don’t even think of - even games like Uno...
Marketing vs. Communication: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Communication, you can do so at this link. Enjoy!!...
Why Does Your Business Need Custom Branding?
Your branding is one of the biggest defining factors in the public’s opinion of your business. Whether we realize it or not, we are inclined to have a more positive view of a business that is visually pleasing. Keeping that in mind, it’s easy to see why your branding...
What Content Belongs On Which Social Platform?
Social media is an ever-evolving world of its own. As with most worlds, there is a set of rules (both spoken and understood) across social media dictating what can and should be posted on which platform. This can differ depending on the lens you’re looking at -...
Why Your Business Needs A Facebook Page
Facebook is the most widely used social media platform, so it makes sense why so many business owners have already created Facebook pages for their businesses. Not only is there such a large audience to reach, but Facebook has a multitude of functions specifically to...
Marketing vs. Sales: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Sales, you can do so at this link. Enjoy!! Marketing...
Does Writing Blogs Really Matter For Your Business?
If you’re reading this message, you’re aware that we have a blog.???? Many, many other businesses also maintain their own blogs, posting content on a regular schedule. But why? What do businesses actually gain from writing blogs? Photo by Christian...
Let’s Talk About Google Ads
When it comes to digital advertising, you’ve probably at least heard about Google Ads. Also referred to as Google Adwords, this advertising program was created in 2000 with about 350 advertisers. 20 years later, there are now over a million people and companies...
Watch Your Tone: What Is Your Copy Really Saying?
When you’re talking face-to-face with someone, your tone can tell them a lot about what you’re really saying; there are certain audible cues that help people understand how something is being said and what the speaker really means. However, when you’re reading words,...
Marketing vs. PR: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. PR, you can do so at this link. Enjoy!! Marketing and...
How To Network With Like-Minded People
For business professionals, networking is one of the most crucial ingredients to success. However, for those new to their industries or new to business in general, it may be difficult to determine the best ways to network with like-minded people. Don’t lose hope -...
What Is The Best Website Building Tool?
Along with the rise of technology over the past several years, there has been an upswing in platforms advertised to help you build a website for yourself or your business. It seems as though there is always a new website building tool on the market! With so many...
5 Timekeeping Apps To Increase Productivity
As many people are still trying to adjust to working from home, it can be difficult to maintain the same level of productivity as you may have in the office. Staying focused and keeping track of your tasks may seem more difficult nowadays; however, despite the new...
Marketing vs. Advertising: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Advertising, you can do so at this link. Enjoy!! You...
Marketing vs. Branding: The Big Brand Theory
Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Branding, you can do so at this link. Enjoy!!...
Using Instagram Stories to Your Advantage
Instagram Stories are a feature which allows a photo or text to remain on the site for 24 hours from the upload time. Instagram stories are easily accessible near the top of the app’s front page, and they are absolutely critical to the success of your company’s...
How To Write A Clickable Call To Action
The only surefire way to drive conversions through your website is to have a compelling call to action. But what qualifies as clickable? There are a lot of things to keep in mind when writing a call to action that people will actually want to say yes to. What is a...
How To Put Together & Pitch A Press Release
When something exciting happens for your business, you want to shout it from the rooftops! Sometimes posting online about your exciting news just isn’t enough, and perhaps you’re looking for another option. If so, it may be time for you to consider putting out a press...
How To Plan & Execute A Virtual Event
While most of the population is working from home during this time of quarantine, events are being postponed, rescheduled, and in many cases, cancelled entirely. This can be devastating news to professionals who rely on networking events to stay connected to their...
LinkedIn Events: The Platform’s Connectivity Feature
When LinkedIn first launched their Events feature back in October of 2019, it was only available for select companies to take advantage of. However, due to the COVID-19 pandemic, LinkedIn Events has been made available to all companies! Here is the full run-down of...
How To Set Your Brand Apart From Your Competition
More than likely, you are not the only business in your industry. Nonetheless, there are many ways to set your brand apart from your competition in order to gain new clients. If you’re ready to take your brand to the next level, keep on reading. The best way to set...
Zoom: Your New Favorite Meeting Platform
With all the craziness going on in the world today, people are turning to many different platforms to help them continue to work remotely. Perhaps one of the most successful and widely talked about platforms is Zoom. This platform is not only catering to students who...
