More than likely, you are not the only business in your industry. Nonetheless, there are many ways to set your brand apart from your competition in order to gain new clients. If you’re ready to take your brand to the next level, keep on reading.
The best way to set your brand apart is to make sure it looks professional.
Now more than ever, your online presence is one of the most crucial aspects of your brand. Your website is frequently the first thing people will see when they come across your business. As such, you want to make sure you’re exuding the amount of professionalism on your website that your brand does day to day! If you’re afraid your brand may look outdated or unprofessional, check out our blog post here to learn how to update your look.
Stay true to your word.
Another massively important aspect of your brand is your ability to keep your word. Whenever you post online, make sure you’re being very clear about what you’re trying to say – and, of course, mean what you say. Communicating your message effectively is a great way to set your brand apart. Many businesses overlook the importance of proofreading. It’s sad, but true.
Marketing copy is vital to maintain a successful business, so it’s essential to ensure that your brand writing is flawless. This doesn’t necessarily mean you have to go out and hire a copywriter (although they’re fantastic!), but make sure you’re paying extra attention to what you’re writing. Proofread, clarify, and repeat until it’s perfect! Your marketing copy says a lot about your brand, so make sure it’s saying good things.
Have a (positive) personality associated with your brand!
Going hand in hand with your brand message, try to establish a personality for your brand. A great example would be the Wendy’s Twitter account. Known for their snarky, witty humor, Wendy’s has absolutely established a personality for their brand. You don’t need to follow their strategy to a T – especially if sarcasm isn’t a part of your business – but do your best to be personal with your audience. The idea is to be approachable and available in order to attract more potential clients. Try it out!
Rebrand your business if necessary.
Sometimes, your current branding just isn’t going to cut it if you’re trying to set your brand apart from your competition. Maybe it’s time to consider a rebrand! Many businesses find that over time, their appearance fails to grab potential clients’ attention the way it used to. Rebranding can provide many benefits, and it gives you a chance to do a big reveal of your business’s new look! Do your best to draw attention to your business while remaining professional and up-to-date.
If you’re looking to go to the next level and set your brand apart from your competition, reach out to us here at Blackwood Creative. Our team of experts will be more than happy to spiff up your branding and set you up with an incredible marketing strategy. We’re in the business of building remarkable brands – and yours could be next. Contact us today!