It’s officially 2020, so we’re not just starting a new year – we’re starting a new decade! We’ve also made it to the time of year when the idea of “new year, new me” (volume warning for linked video!) is running rampant. But what does this phrase actually mean? Sure, you could get a haircut or change your clothing style, but there’s no telling how long that change will actually stick around. However, there is one thing you can change this decade – and it’ll last. When was the last time your business underwent a rebrand?
Over the last decade, we’ve seen tremendous technological advances in many industries. Along with these changes in technology, we’ve had to adjust the way that we do things; often, the way a business functions today looks completely different than it did ten years ago. For this reason, it may be time for a rebrand. But how do you know if that’s the next step for your business?
You hesitate to hand out a business card or send a link to your website.
One of the biggest indications that it’s time for a rebrand is when you’re embarrassed for people to see your branding. Trends change over time, and it’s completely normal to feel differently toward your branding as the years pass by. However, if you’re at a point where you’re hesitating to have people see your website or business card, it’s probably time for a change.
Your business has grown beyond your original brand.
One of the best reasons to bring about a change is extra growth! Nobody has ever complained about bringing on more clients, have they? If your business is adding extra branches or moving to a second (or third, or fourth) location, your branding and logo should stand out as the number one choice in your industry. Make it happen, and the growth won’t stop there!
You’re using a different marketing strategy.
Changing times bring changing strategies, and it’s important to accurately represent that through your branding! If you recently began marketing on social media, you may find it difficult to maintain your brand on so many extra platforms. Your existing brand may be a bit complicated or have too much going on visually. Even a rebrand to simplify your logo and brand appearance can make a world of difference in your marketing!
Your target demographic has changed.
Over time, expanding your target market is very healthy for any business. Each target demographic comes with its own specific marketing tactics, and it often requires getting the message of your brand across very quickly. If your brand has a lot of visual components and patterns to it, that can be difficult to communicate fast. Simplify your branding, cut it back to the basics, and get after that new demographic!
You feel misrepresented by your brand.
Sometimes, your logo and colors just don’t feel right anymore. That is totally valid! As time goes by, it’s extremely common to feel differently towards branding you used to connect with. Maybe it’s just time for something new!
No matter the reasoning behind it, a rebrand can be a refreshing new start for your business. It can be somewhat of a lengthy process, but it’ll absolutely be worth it in the end. Rebranding your business is difficult to do alone. Reach out to us here at Blackwood Creative – we’re well-versed in the art of the rebrand, and we’d love to walk with you every step of the way.