You’ve advertised your brand the exact same way for several years, and you’re starting to get tired of it. We understand. Sometimes, it’s just time for a rebrand. But where do you even begin? It can be a daunting process to rebrand your business, but there are ways to both make it easier and get a better payoff. Here are our tips for how to rebrand effectively.
1. Plan ahead.
A rebrand is a big commitment on your business’s part, so it’s not something to jump into right away. When you’re about to revamp the visual marketing aspects of your brand, you’re going to want to plan for a while ahead of time. There are so many things to keep in mind: timeline, color scheme, the date when you’ll roll out the new brand…the list goes on and on. Talk with your team for several months (or over a year) before beginning to switch everything over. This will give you ample time to both figure out what it is you’re going to do and phase out the old branding.
2. Brainstorm new ideas with your brand in mind.
Going hand in hand with planning ahead, brainstorming is a huge part of any rebrand. When you’re considering a rebrand, make sure to keep the values of your business at the forefront of your plans. Brainstorm ways to make your business stand out among the competition. Whether that’s changing up your color scheme, adding a fresh new logo, or even changing your business’s name, make sure you’re representing your core values no matter what.
3. Maintain the consistency your clients know and love.
Even though you’re likely to change a lot about your brand, it’s a good idea to keep a few things similar to the way they were before the rebrand. Think of it as a nod to your business’s past self, in a weird way. Basically, consider keeping a few things that your clients love, but maintain consistency across your new branding as well. For example, have your new logo be either a modernized recreation of your old one or the same logo with different colors. This is a great way to let your clients know that you’re still the same you, just in slightly different packaging.
4. Partner with Blackwood Creative to make your rebrand happen.
We understand that your rebrand is a huge deal, and we’re here to help make it happen smoothly. Contact us here at Blackwood Creative – we have all the tools and expertise. Let’s create something beautiful together.