Your branding is one of the biggest defining factors in the public’s opinion of your business. Whether we realize it or not, we are inclined to have a more positive view of a business that is visually pleasing. Keeping that in mind, it’s easy to see why your branding is so essential to the success of your business! There’s only so much you can do with generic branding; it may be okay for the basics or for a business that’s just starting out, but your brand must be a priority. Here are 3 reasons why your business needs custom branding.
1. You’ll be able to represent your business more clearly.
There is a lot more to branding than meets the eye. In fact, there are whole fields of psychology dedicated to different aspects of marketing and branding, including colors, fonts, and shapes. Crazy, right? With that in mind, it’s important to make sure that all aspects of your business’s appearance are reflecting the business itself. But what does that even mean?
Let’s look at an example. Creative businesses like coffee shops and art stores typically have logos with organic, flowy shapes and lettering. Check out the font in the Michael’s craft store logo! This is because that unique, hand-made look emphasizes the individuality of those businesses, and the hand-written appearance gives a welcoming feel to the logo. Qualities of your business should definitely appear in your logo – even if they’re not blatantly obvious.
2. Unique, distinctive branding will attract more potential clients.
When you see a bright yellow car, it catches your eye because it sticks out against its surroundings. You probably turn your head a little when you drive by – you just can’t help it! In the same way, if your branding stands out among your competitors, clients will be intrigued to look into your business.
This doesn’t necessarily mean you need to use bright colors and bold fonts in your branding! It could look like your business having a unique, minimalistic logo that’s completely different from anyone else’s. If other businesses in your industry do tend to use bright colors, try using black and white! Stand out among the competition – custom branding is the way to do it.
3. You have more control over consistency across your branding.
If this isn’t your first blog of ours that you’ve read, you aren’t yet familiar with one of our favorite phrases: CONSISTENCY IS KEY!! We’re a broken record, and we’re not sorry about it. Consistency is a major, major factor in your business’s success. Your audience will only connect with your brand when they have something to be familiar with and associate with your business.
In other words, you have to establish a brand identity before people will know who you are. The way to do that is to maintain a consistent appearance across your business’s entire online presence. Your website should match your Instagram, your Facebook, your logo, your brochures…everything must match! They don’t have to be completely identical, of course, because they’re different mediums; however, your logo and branding materials should look the same everywhere they appear. That’s where your brand guide comes in to help keep everything consistent…but that’s a blog post of its own!
If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Reach out to our team of marketing experts here at Blackwood Creative. We’re in the business of building remarkable brands – and yours could be next. Contact us today!
