Color is probably not the first thing on your mind as you begin establishing a new brand. In fact, it’s probably not something your clientele or client’s clientele may even consider – not consciously, that is.

Believe it or not, color has an undeniable influence in the world of marketing. Familiarizing yourself with using colors to incite an emotional response from clients is a powerful way to grow your brand.

What is the psychology of color?

Different colors and color combinations can mean different things to individuals based on their past, culture, or society. As a result, it is vital to understand your target audience and how they might respond to the colors you use. 

In the field of psychology, the perception of color differs between each individual, but different colors tend to be associated with different emotions or traits. If you are interested in a rough guide to the typical associations of colors and meanings, click here.

Why do colors matter?

With the right choice of color, you can differentiate yourself from your competitors. The colors you use have an impact on the way that your clients or consumers view your service or product. Therefore, finding the right combination of colors for your brand can get the attention of your target audience before they see the work of your competitors. 

How can you use colors to your advantage?

Looking for more people to subscribe to your newsletter? Choosing the right colors can also lead to an increase in the amount of engagement you receive on your online platforms. Try switching the submission button from blue to red or from gray to green. A simple change in the contrast between colors on your website or social media platform can grab your clients’ attention. Subsequently, that attention can encourage them to engage more with your content.

Above all, experimentation is key and what works for one platform, website, or brand might not work for you. Try switching it up and see what brings results! If you don’t have the time or ability to select your brand’s color palette, enlist the help of an individual who understands the ins and outs of color theory and design principles and how to fix them to your needs.

Looking for someone who fits that description? Look no further. Our designers here at Blackwood are available to help you work on your brand’s color scheme and utilize your marketing tools to your business’s advantage.

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