Facebook is the most widely used social media platform, so it makes sense why so many business owners have already created Facebook pages for their businesses. Not only is there such a large audience to reach, but Facebook has a multitude of functions specifically to help businesses advertise. Those aren’t the only benefits, though! Here are five reasons why your business needs a Facebook page.
1. Having a Facebook page allows more potential for organic growth.
When you scroll through Facebook, you often see things in your feed that your friends have liked or commented on. Thus, when users engage with the posts, their friends will likely see your business’s page in their feed! This organic growth can be huge for your business. If you keep your Facebook page up-to-date with engaging, high-quality content and advertisements, you can draw that attention from your audience’s Facebook friends.
So, when you create content for your business, keep in mind the reach it’s going to have! You want to appeal both to your existing audience and the people who may not already be targeted by your ads; if you don’t already have an insight into what works, try out A/B testing. Testing out different strategies and comparing engagement can really put your business ahead of the rest.
2. It’ll be easier to incorporate Facebook ads into your strategy when you have a page.
As Facebook has grown, it has implemented more functions to help businesses grow their audiences using the platform. Perhaps one of the best is their Ads Manager. This is an all-in-one platform for managing your business’s advertisements. You can control what and when you advertise, where it runs, and for how long. And when you have a page to promote, your business looks even better!
If you’re already using Facebook to advertise, it’s worth having a Facebook page for your business. That way, you can post content that not only could serve as advertisements, but also offer a bit of an inside look at your company.
3. Your Facebook page will help build a community around your brand.
In all honesty, your business’s Facebook page is just as important as your website. Because of the insane number of people on Facebook, there are so many people potentially viewing your business – so you want to make a great first impression!
On your business page, there are several places where your audience members are able to make comments. They can respond to events, invite their friends, and spread the word in several different ways! This is a great way to create a community surrounding your business. Engage with your audience in ways that encourage an open conversation – and feel free to join in! This interaction with your clientele can immensely boost your trustworthiness and strengthen your relationships with them. Use it to your advantage!
4. You’ll be able to quickly drive valuable traffic to your website.
A Facebook page is the perfect place to show off different aspects of your business. One of the best ways to utilize that space is to promote blogs or announcements from your website. Not only does that guarantee that some of your audience members will visit your website, but it also opens the door for them to visit other pages on your site.
Organic traffic is the way to go! It doesn’t cost you anything, but it’s worth a ton. Get into the habit of posting links to your blogs on your Facebook page! You’ll start to see an increase in traffic to your website.
5. You can reach people literally wherever they’re at!
The beauty of having a Facebook page is that you don’t have to worry about optimizing your page for mobile devices – Facebook takes care of that for you! Since there is already a mobile version of Facebook (their app) you don’t need to take any extra steps to ensure that your business looks its best on a cellphone screen.
With website design, mobile optimization is a whole daunting task. If your site doesn’t look good on a cellphone, your business unfortunately won’t look as professional as it could. Your Facebook page will automatically be formatted perfectly for mobile users – you’re literally able to reach anyone, anywhere through the app!
If your online presence is lacking or it’s time for your business to try a new marketing strategy, you’ve come to the right place. Reach out to our team of experts here at Blackwood Creative! We’re in the business of building remarkable brands – and yours could be next. Contact us today.