On social media, your audience can make or break you. One of the most surefire ways to grow your business is to know what your audience likes to see! But how do you even figure it out? If only there was a way to just ask them what they want. Lucky for us, there’s sort of a way to do that! A/B testing is a great way to get direct feedback from your audience and tailor your strategy more effectively to get the results you want. But what is A/B testing, and how do you go about getting started?
What is A/B testing?
A/B testing, also referred to as split testing, is a method by which marketers and businesses can find out what content, advertisements, and web pages are best received by their respective audiences. There are a couple of different ways you can conduct these tests.
A/B Testing for Landing Pages
If you’re trying to determine whether your website’s landing page is driving the most possible conversions, you can conduct an A/B test between two different versions of your landing page. To do this, you would create two different landing pages and use an A/B testing tool to help facilitate the test. One of the biggest focal points for landing page tests is the layout. Small changes can make a huge difference – your alteration can seriously be as simple as changing the placement of your logo or shortening or reformatting the copy on the page. No matter how small the change, you could see stunning results after the test! If you’re looking for the best A/B testing tool to fit your business, check out this list to explore some of your options.
A/B Testing for Social Media Content
Another form of A/B testing revolves around your social media content. This is a simple way to figure out what your audience is looking for on your social media platforms. To do an A/B test for your content, try posting a photo of your team or a relevant photo to your industry with a short, meaningful caption. Then, post a graphic or another type of content with the same caption. Let the posts simmer and gather engagement for a little while (preferably at least 24 hours), and then visit your analytics page. Analytics are going to be your best friend for this test. Compare the analytics from the photo post with the ones from the graphic post. This will give you a lot of insight into which type of post your audience prefers, and you can take that into consideration as you continue to post!
Why is it important to conduct these tests?
It’s very important to conduct A/B tests every now and then to make sure you’re on the right track with your marketing. If your posts aren’t grabbing the kind of attention you want them to, it’s imperative to find out how you can reach your audience in the right way. Not only will this help drive conversions, but it can also keep the fire going for your existing clientele.
Additionally, as times change, your marketing strategy should change, too. It doesn’t have to be some world-altering change, but it’s great to do everything you can to keep up with the times. Even if this just means adding more videos or graphics into your posts, it can make a huge impact on the way your business performs online.
How can these insights impact and improve your business?
If we haven’t said it enough, your audience can make or break your social media presence, and thus, your business as a whole. By providing your audience with the type of content you’re looking for, you’re creating trust between your audience and your business. This trust will then lead to more conversions, more clients, and more business for you! And it’s truly as easy as conducting a couple of tests here and there.
If you’re struggling to figure out why your marketing strategy isn’t quite cutting it anymore, don’t fret. Reach out to us here at Blackwood Creative! We are more than happy to assist you with A/B testing and reworking your marketing strategy to get you the results you’re after. Here at Blackwood, we’re in the business of building remarkable brands – and yours could be next.