We have definitely preached the importance and influence of video content on our blog. Nowadays, videos are one of the most effective ways to reach an audience. With that knowledge, why wouldn’t you be taking advantage of the benefits?
Understandably, incorporating a new form of social media marketing into your pre-existing strategy can require a reworking of budget and time management; occasionally, video marketing can be on the expensive side. It doesn’t always have to be – here are 4 tips on how to make high quality video content without breaking the bank.
1. Use a smartphone to record your videos.
These days, most people have a smartphone, and due to the advancements of technology, most come with a camera that really packs a punch. With such a high-quality piece of equipment literally at your fingertips, you’ve got access to a world of possibilities! You don’t have to spend a ton of money on a fancy camera to start your video marketing campaign. Pull your phone out of your pocket, make sure you’ve got good lighting, and press record!
2. Make sure you’re using a reliable editing software.
If you’re using an iPhone to record your videos, you don’t have to look too far for an editing program. Your phone probably already has iMovie installed, and it’s a great program for simple editing. With its easy-to-use interface and mobile app format, you can edit any time from anywhere. And it’s all right from your phone! When you’ve finished editing your video, you can upload it directly to whichever social media platform you choose.
For video editing on a computer, there are many options. iMovie is still available if you’re using a Mac, but there are others that are available both by download or as a website. One great option for video promotions is Promo.com, a web-based video editing software that allows users to easily create ads for many different platforms. It is a paid software, but with the yearly subscription, it’s a worthy investment for a great output.
3. Don’t make it frilly – just keep it simple.
It can be tempting to make a highly impressive video full of transitions, music, and beautiful editing skills. However, at the end of the day, your objective is to bring value and information to your audience. The best way to do this is to just keep it simple. You don’t need to attract attention by using a bunch of fillers. Instead, bring your message directly to the audience and leave it at that. A little truly goes a long way!
4. Keep it short and sweet.
You don’t have to make a feature film. Realistically, your social media videos should be no longer than a minute long. Part of the reason for this is that many platforms such as Instagram limit video length to a minute. On the other hand, promotional videos on social media that last longer than a minute tend to get repetitive. For this reason, it’s best to keep it brief. Share your message with the audience, and then open up the floor for comments and discussion. Your audience will not only be grateful for a lot of information in a short amount of time, but they will also be glad to engage directly with your business and establish a relationship. It’s a win-win situation for yourself and your clients!
Video production truly doesn’t have to take up much of your marketing budget. With these simple tips, you’ll be well on your way to creating high quality video content without breaking the bank. Not quite sure where to begin? Contact us here at Blackwood Creative to discuss personalized options for your business to grow on social media. Let’s create something beautiful together.