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Sales + Marketing = The A-Team! The Big Brand Theory

Sales + Marketing = The A-Team! The Big Brand Theory

by Blackwood Creative | Jun 15, 2021 | Advertising, Branding, Business, General, Marketing, Podcast | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Joreon Corthout, co-founder of Salesflare, about CRMs and how to use them for success in B2B marketing. B2B selling requires top notch organization. Keeping track of follow-ups,...
The 4 Aspects of a Great Logo

The 4 Aspects of a Great Logo

by Blackwood Creative | Jun 8, 2021 | Advertising, Branding, Business, General, Graphic Design, Marketing, Printing | 0 comments

What is your brand trying to say? Well, forget about it. Your logo already said it. So, have you taken a second to figure out what your logo is really saying? Your logo is a first impression, a qualification, and a differentiator. A good logo takes your business from...
Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
Transparency: The Solution To All Your Marketing Problems

Transparency: The Solution To All Your Marketing Problems

by Blackwood Creative | May 25, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Social Media | 0 comments

Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
Real. Clear. Branding. The Big Brand Theory

Real. Clear. Branding. The Big Brand Theory

by Blackwood Creative | May 18, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Social Media, Web Design | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kem Meyer, owner and brand therapist at Kem & Company, about communication and how to use it in the best way possible for your...
The Journey of Customer Experience

The Journey of Customer Experience

by Blackwood Creative | May 11, 2021 | Advertising, Branding, Business, General, Marketing, Social Media | 0 comments

The journey of customer experience is no simple journey. It has to do with every single aspect of your brand and company. Luckily for us, it is something that can be observed and optimized. Just like anything else in your business, you shouldn’t miss your opportunity...
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