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Sales + Marketing = The A-Team! The Big Brand Theory

Sales + Marketing = The A-Team! The Big Brand Theory

by Blackwood Creative | Jun 15, 2021 | Advertising, Branding, Business, General, Marketing, Podcast | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Joreon Corthout, co-founder of Salesflare, about CRMs and how to use them for success in B2B marketing. B2B selling requires top notch organization. Keeping track of follow-ups,...
Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
The Magic of Influencer Marketing: The Big Brand Theory

The Magic of Influencer Marketing: The Big Brand Theory

by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
Battle Of The Social Media Stories

Battle Of The Social Media Stories

by Blackwood Creative | Jan 5, 2021 | Content Marketing, General, Social Media | 0 comments

Lately, social media stories seem to be the craze amongst the most popular platforms. Pioneered by Snapchat back in 2013, stories are full-screen, vertical pictures and videos outside of the regular feed which only last 24 hours before disappearing. They provide a...
Personal Branding: The Big Brand Theory

Personal Branding: The Big Brand Theory

by Blackwood Creative | Aug 18, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and...
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