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The Right and Wrong Ways to Advertise Sales During the Holidays

The Right and Wrong Ways to Advertise Sales During the Holidays

by Blackwood Creative | Nov 1, 2021 | Advertising | 0 comments

to buy products from your business. Consumers will often try a company for the first time when they see that business having an excellent sale to get some steep discounts on products that they’ll end up loving.  If you want to make sure you’re getting consumers...
Pricing Your Services To Better Your Branding

Pricing Your Services To Better Your Branding

by Blackwood Creative | Jul 20, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Pricing is a taboo topic nowadays. With the rise of freelancing, social media marketing, and free online-training certificates, it feels like people who offer services are having to get more and more competitive when it comes to pricing. So, how much is too much? How...
Sales + Marketing = The A-Team! The Big Brand Theory

Sales + Marketing = The A-Team! The Big Brand Theory

by Blackwood Creative | Jun 15, 2021 | Advertising, Branding, Business, General, Marketing, Podcast | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Joreon Corthout, co-founder of Salesflare, about CRMs and how to use them for success in B2B marketing. B2B selling requires top notch organization. Keeping track of follow-ups,...
The 4 Aspects of a Great Logo

The 4 Aspects of a Great Logo

by Blackwood Creative | Jun 8, 2021 | Advertising, Branding, Business, General, Graphic Design, Marketing, Printing | 0 comments

What is your brand trying to say? Well, forget about it. Your logo already said it. So, have you taken a second to figure out what your logo is really saying? Your logo is a first impression, a qualification, and a differentiator. A good logo takes your business from...
Transparency: The Solution To All Your Marketing Problems

Transparency: The Solution To All Your Marketing Problems

by Blackwood Creative | May 25, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Social Media | 0 comments

Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
Real. Clear. Branding. The Big Brand Theory

Real. Clear. Branding. The Big Brand Theory

by Blackwood Creative | May 18, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Social Media, Web Design | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kem Meyer, owner and brand therapist at Kem & Company, about communication and how to use it in the best way possible for your...
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