“The amount of likes you get on Instagram does not determine your worth.” That’s a phrase we’ve all heard in some capacity. While it’s usually addressing self-confidence or body image issues, the phrase holds true when it comes to your business, too. Though the amount of likes on your posts can look great from the outside, they’re not all that it truly comes down to when determining the success of your social media profiles.
A higher number of likes does not necessarily mean better content.
Sometimes, a really terrible or incredibly random picture does really well on Instagram. In January of 2019, a photo of an egg became the most liked photo on the platform, bringing in 53 million likes and still increasing. Is that an insane amount of likes? Uh, yes! But it’s a picture of an egg. It’s not serving any real purpose. When it comes to your business, you don’t need to be posting a picture of an egg. Well, unless you’re an egg company. Then we could probably let it slide. But typically, the best way to ensure your business’s growth and success on instagram is to post relevant content to what your audience is looking for.
Quality content and transparency will always result in better audience relations.
We’ve discussed quality content so many times on our blog that we’re beginning to sound like a broken record. However, it really is so important that it deserves to be talked about continuously. In order for your audience to trust you, you’ve got to show them who you really are as a company, as well as what’s in it for them. By posting and creating high quality content, your audience will know you as a business that wants the best for them. Forget about likes – you’re getting regular, loyal customers. In the business world, that’s what truly matters.
Your overall profile engagement is more important than your likes.
While likes certainly factor into your total engagement, they aren’t the only component. When you’re creating content, the most important goal to keep in mind is driving traffic to your business. It doesn’t matter if you do that by bringing people to your website, signing them up for a newsletter, or giving them a direct link to send you an email; the biggest part of social media marketing is actually getting your audience to reach out to you. Sure, having a lot of likes gives some people a better impression of your business. But at the end of the day, it’s not the likes giving you reliable clients.
Make sure you’re intentionally driving traffic to your business’s website.
As you post to your social media profile, put a lot of emphasis on contacting your business or visiting your website. To do this, make sure you’re referencing your analytics to see what type of content performs the best; then, use that type of content to drive traffic to your website or email inbox. It really is that simple. Then, once you’ve got a great outreach system and thriving social media profile, the likes will come in.
At the end of the day, focusing on bringing quality content to your audience will always take you farther than just chasing after likes. The likes aren’t the most important thing – they’re the reward for a profile well done.
Looking for help in creating the perfect social media presence for your business? You’ve come to the right place. Contact us here at Blackwood Creative – let’s create something beautiful.