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Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
Transparency: The Solution To All Your Marketing Problems

Transparency: The Solution To All Your Marketing Problems

by Blackwood Creative | May 25, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Social Media | 0 comments

Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
Real. Clear. Branding. The Big Brand Theory

Real. Clear. Branding. The Big Brand Theory

by Blackwood Creative | May 18, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Social Media, Web Design | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kem Meyer, owner and brand therapist at Kem & Company, about communication and how to use it in the best way possible for your...
The Journey of Customer Experience

The Journey of Customer Experience

by Blackwood Creative | May 11, 2021 | Advertising, Branding, Business, General, Marketing, Social Media | 0 comments

The journey of customer experience is no simple journey. It has to do with every single aspect of your brand and company. Luckily for us, it is something that can be observed and optimized. Just like anything else in your business, you shouldn’t miss your opportunity...
The Magic of Influencer Marketing: The Big Brand Theory

The Magic of Influencer Marketing: The Big Brand Theory

by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
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