by Joanna Reichert | Jul 7, 2023 | Advertising, Marketing |
Today, let’s talk about a common mistake that many companies, especially small and medium-sized ones, tend to make: designating their administrative staff to handle marketing endeavors. Now, we know it might seem like a cost-effective solution, but trust me,...
by Blackwood Creative | Feb 6, 2023 | Business, Content Marketing, Marketing, Social Media |
Creating a marketing budget is an important step in any business’s marketing planning process. It helps to ensure that you have the resources you need to effectively promote your products or services and reach your target audience. Here are a few key steps to...
by Blackwood Creative | Jan 25, 2023 | Social Media |
Marketing is an essential aspect of any business, as it helps to attract and retain customers, build brand awareness, and generate revenue. However, it’s important to measure the success of your marketing efforts to ensure that you’re getting the most out...
by Blackwood Creative | Dec 1, 2021 | Branding |
When you first get involved in running a business, it’s common to start coming up with different strategies that you’re going to use at other times. These strategies may include advertising, website development, content creation, and more. While you may come up...
by Blackwood Creative | Dec 8, 2020 | General, Podcast |
Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
