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Battle Of The Social Media Stories

Battle Of The Social Media Stories

by Blackwood Creative | Jan 5, 2021 | Content Marketing, General, Social Media | 0 comments

Lately, social media stories seem to be the craze amongst the most popular platforms. Pioneered by Snapchat back in 2013, stories are full-screen, vertical pictures and videos outside of the regular feed which only last 24 hours before disappearing. They provide a...
Emojis: Their Impact On Engagement & Marketing Strategy

Emojis: Their Impact On Engagement & Marketing Strategy

by Blackwood Creative | Oct 20, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, emojis have become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social...
Should Your Business Go Live?: Benefits of Live Streaming

Should Your Business Go Live?: Benefits of Live Streaming

by Blackwood Creative | Aug 25, 2020 | Content Marketing, General, Social Media | 0 comments

Shockingly, live streaming has been around longer than you may think – the first live stream occurred in 1993, and it has been evolving ever since! As far as social media goes, live streaming capabilities are a bit newer; Facebook Live came out in 2016, with...
Personal Branding: The Big Brand Theory

Personal Branding: The Big Brand Theory

by Blackwood Creative | Aug 18, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and...
Instagram Reels vs. TikTok: Which Is Worth It?

Instagram Reels vs. TikTok: Which Is Worth It?

by Blackwood Creative | Aug 11, 2020 | General, Marketing, Social Media | 0 comments

The last several years have truly been the era of short-form video sharing platforms. From the launch (and fall) of Vine to the more recent explosion of TikTok, it’s proven to be the primary choice of entertainment for an entire generation. Coming hot on the heels of...
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Blackwood Creative | Branding and Content Marketing for Businesses