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Cookies: What They Are & Why We Use Them

Cookies: What They Are & Why We Use Them

by Blackwood Creative | Jan 19, 2021 | Business, General, Marketing, Web Design | 0 comments

Have you ever had a pop-up from a website talking about cookies? Unfortunately, they’re not offering you free chocolate chip cookies. These pop-up messages often include a disclaimer about not selling your data, but why? What are cookies, and why do so many websites...
B2B Marketing & Brand Equity: The Big Brand Theory

B2B Marketing & Brand Equity: The Big Brand Theory

by Blackwood Creative | Dec 8, 2020 | General, Podcast | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
Your Business’s Tone On Social Media

Your Business’s Tone On Social Media

by Blackwood Creative | Dec 3, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
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Blackwood Creative | Branding and Content Marketing for Businesses