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Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
The Magic of Influencer Marketing: The Big Brand Theory

The Magic of Influencer Marketing: The Big Brand Theory

by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
Who Are Micro-Influencers & What Do They Do?

Who Are Micro-Influencers & What Do They Do?

by Blackwood Creative | Jan 12, 2021 | Content Marketing, General, Marketing, Social Media | 0 comments

In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...

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