by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media |
Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment. | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media |
Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...
by Blackwood Creative | Jan 12, 2021 | Content Marketing, General, Marketing, Social Media |
In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...
