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10 Website Metrics You Must Be Measuring

10 Website Metrics You Must Be Measuring

by Blackwood Creative | Nov 19, 2020 | Business, General, Marketing, Web Design | 0 comments

When you’re looking at reports of the traffic you’ve seen on your website during the last period of time, it’s important that you know what you’re looking at! Each different number is an incredibly valuable metric and insight into your audience. Every little bit of...
Copywriting, Blogs, & The Power of Words: The Big Brand Theory

Copywriting, Blogs, & The Power of Words: The Big Brand Theory

by Blackwood Creative | Nov 10, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Dan Marzullo, founder and CEO of Marzullo & Associates, a content agency in Colorado Springs, CO, as well as one of...
Evergreen Content: It’s Not Just For Trees

Evergreen Content: It’s Not Just For Trees

by Blackwood Creative | Oct 8, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

The holiday season may be approaching faster than any of us are ready for, but today, we’re not talking about evergreen trees. You may have heard the term “evergreen content” before; it’s something that many content writers and content creators strive for constantly,...
Why Blog Formatting Is So Important

Why Blog Formatting Is So Important

by Blackwood Creative | Sep 24, 2020 | Business, Content Marketing, General | 0 comments

As you read more and more blogs, you’ll probably start to notice patterns in formatting. Not only have certain formatting practices become the standard because it’s easier for anyone to read, but blog formatting actually plays a very important role in your SEO...
Does Social Media Marketing Play Into SEO?

Does Social Media Marketing Play Into SEO?

by Blackwood Creative | Jul 23, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

This is a surprisingly controversial topic in the marketing world – does social media actually affect your search engine ranking? There are plenty of people on both sides of the scale, and they’ve all got their reasons for thinking the way they do. Let’s explore...
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