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Scaling the Unscalable in Online Community: The Big Brand Theory

Scaling the Unscalable in Online Community: The Big Brand Theory

by Blackwood Creative | Jun 1, 2021 | Branding, Business, Content Marketing, General, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host, Kyle Johnson spoke with Tom Ross, CEO of Design Cuts, about building a great community in an unscalable digital environment.  | YOUR AUDIENCE IS MORE THAN A NUMBER | Do you know your audience? Whatever...
The Magic of Influencer Marketing: The Big Brand Theory

The Magic of Influencer Marketing: The Big Brand Theory

by Blackwood Creative | May 4, 2021 | Advertising, Branding, Business, Content Marketing, General, Marketing, Social Media | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Hannah Corn, Global Social Media Manager at Lippert Components, about influencer marketing and how it can be a great strategy for...

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