As we’ve previously discussed, the world of marketing is full of acronyms that get tossed around. SEO is one that’s frequently talked about, but one that not everyone fully understands. It’s arguably one of the most important aspects of successful digital marketing; SEO can make or break your business. Let’s unpack it a bit.
What is SEO?
SEO stands for “search engine optimization.” But what does that even mean? Essentially, having good SEO puts your website at or near the top of search engine results. So when one of your potential clients types your company name into a search engine like Google, they’ll immediately be directed to your website.
SEO is a way to drive organic, natural traffic to your website. Even without advertising, if you have great search engine optimization, people will be coming to your website.
Search engine optimization is based off of keywords or keyphrases that appear both in your web content and the search engine results. For example, if you wrote a blog post about airplanes, your focus keyphrase could be something like “fuselage.” You’d want to include that keyword multiple times throughout your web content for the highest optimization. Then, when someone types “fuselage” into their search engine, your site should be among the top results!
Why should you care about search engine optimization?
For starters, search engine optimization is one of the best ways to get people onto your website. Besides running ads, SEO can get the attention of potential clients and bring them to your landing page. Once they learn more about the amazing things you’ve got going on, they’re likely to reach out.
Additionally, SEO can truly put you at the top of your industry. As we mentioned earlier, although it’s talked about often, not many people fully understand and implement it into their marketing efforts. If you take the initiative and implement search engine optimization within your web content, you’ll automatically have an advantage over your competition.
How do you go about implementing and analyzing SEO?
There are many different ways that you can go about implementing SEO into your web content. For starters, if you use WordPress as your web builder, there’s a plugin called Yoast that can help you out. Additionally, research can go a long way. There are so many resources out there to learn about SEO, including video courses on LinkedIn Learning as well as many videos created by experts that you can find on YouTube.
However, if you’re feeling a bit lost, you can reach out to us here at Blackwood Creative. Our team of experts would love to work with you to improve the search engine optimization of your website. We’re in the business of building remarkable brands, and yours could be next. Let’s build something beautiful together.
