Whatever you do for a living, you’ve probably spent some time on pinterest. It is truly a fun platform full of great recipes, inspiration, and how-tos. It is so easy to use and also easy to find yourself spending hours on. So, have you ever considered using it for your business? If you haven’t yet, it’s never too late to start. Pinterest is now better than ever to help people find your business. In fact, the platform actually has over 450 million monthly active users. The platform is thriving and growing exponentially, so if you haven’t already, now is the time to join.
| INCREASE DISCOVERABILITY |
To put it simply, Pinterest gets you eyes and traffic. It gets a lot more people than usual viewing your content and that is a great thing for any business. It also brings in an international audience that would not have likely found you otherwise. Their great SEO tool helps connect your content to a web of words that will garner you eyes.
On top of getting you eyes, Pinterest funnels people onto your website in a great way. By attaching a link to every post, people can easily access not only your Pinterest page but also your website. The great thing is if they see something they like, they’re only one click away from actually getting it.
| ENGAGE A GREAT AUDIENCE |
Chances are the people who are viewing your content on Pinterest are genuinely interested in the topic of your content. Pinterest uses a complex keyword system to make your content discoverable on the platform so that people who find you are likely coming with an idea of what they’re looking for and are likely to be genuinely interested in what you have to offer.
This is great for many reasons. First, you’re more likely to keep that person around. If someone is actually interested in what you’re offering, they’ll take note of you and pin your content. Afterwards, your content will show consistently on their feed. Second, if your content is interesting enough for them, they’ll look to find you on other social platforms. So, it’s a win/win for discoverability and engaging a high-quality audience.
| DISCOVER WHAT PEOPLE ARE LOVING |
Pinterest can be a really unique tool to see what a general audience is loving too. A lot of views and pins can signify that people are liking something specifically. So, follow those trends and embrace whatever people are loving the most. Whether they’re interested in your particular product or maybe just the way you captured your product shots, their views and engagement count and send strong signals. If you’re looking to grow your following on other platforms, it might be wise to incorporate Pinterest into your strategy.
| FIND A WAY TO INCORPORATE IT |
As we started looking for ways to incorporate Pinterest into our marketing strategy, we discovered quickly that it would be much hassle. So, the same can be said for you and your business.
The scheduling platform we use, Later, has made it a breeze. Whatever platform you’re using to schedule, chances are they have a Pinterest capability too. Embracing these platforms and scheduling out content that you’ve already made for other platforms costs very little time and can create a huge difference. So, consider looking into taking the extra step, or in our case the extra click, to start getting the content you’ve already man on a platform that reaches a ton of people.
If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Our team of experts here at Blackwood Creative would be more than happy to work with you and help you meet and exceed your business goals. We’re in the business of building remarkable brands – yours could be next. Reach out to us today!
