With so many different social media platforms, it can be difficult to find the best one to market yourself and your business to other professionals. However, LinkedIn provides businesspeople with the most efficient network to find potential clients, coworkers, and employers. Does this sound appealing to you? Let us convince you that LinkedIn is a social network you should be a part of right now.

What is LinkedIn?

LinkedIn is a social media network catered toward professionals. Similar to Facebook, you are able to create a profile and make “connections”. These are basically the equivalent to friend requests. Ultimately, it’s like a huge networking event, but all online. 

Your LinkedIn profile can double as your resume. As a result, this cuts out a step in showing potential employers (or clients) your credentials. Additionally, your profile contains your contact info which will assist you in connecting with employers, coworkers, and employees. Essentially, LinkedIn does a great job of cutting out the middleman. You can instantly and easily connect and network with other professionals like you.

Why is LinkedIn important?

For professionals, this network is super beneficial in creating business relationships and partnerships. As an individual, you can easily search and find careers. Because of your profile, your resume will already be visible to your potential employer. Also, if you’re looking to hire someone, you can do that within the platform as well. 

Perhaps the best use for LinkedIn is for connecting businesses. If your company works business-to-business more frequently, LinkedIn is a great way to create those relationships and gain new clients. This will extend your circle and get great results for your company.

How can this be an asset to your business?

The number one benefit of LinkedIn is that the people visiting your page are real, genuine people. No bots or spam accounts. You can rest assured that you’re always talking to actual humans, and that will truly grow your business. Additionally, by providing your contact information and your business’s website, there will be more traffic to your site. Therefore, you’re reaching more potential clients. 

LinkedIn also has several premium plans for different business goals. They have varying subscription fees; depending on the size of your business and what you’re trying to achieve, they can be very beneficial. The career plan is for professionals looking to get hired by businesses. It’s great if you’re an individual looking to network and find jobs. Businesses can benefit from the business plan to network with other companies; the sales plan will assist businesses with more targeted leads. Finally, for companies looking to recruit more employees, the hiring plan will help businesses find qualified candidates for their open positions. 

Overall, LinkedIn is the most beneficial social network for businesses and professionals. If you don’t already have a profile, what are you waiting for?

3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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