Have you ever wondered how the pros create content?
Have you wondered why some big brands have such a huge following on social media?
Some photographers spend thousands of hours going to school to learn their craft. You don’t need a degree to take good content photos – here are 4 things to keep in mind when you’re taking them for your business.
1. Plan them out.
It’s so easy to pick up a camera and start shooting willy-nilly. When it comes to content photos, this is pretty much the exact opposite of what you want to do. Whatever you’re trying to represent, sell, or advertise in your post, make sure your photo directly relates to it.
For example, if you’re advertising your services as a real estate agent, a picture of a bumblebee on a flower probably doesn’t go along with your sales pitch. A photo of a house you’re selling along with your contact information will draw in the type of clients you’re looking to have. If the subject of the photo is helping you tell the story of your brand, you’re photographing the right thing.
2. Play by the rules.
If you have experience with photography, graphic design, or art, you’ve probably heard of the “rule of thirds” before. In essence, the rule of thirds states that an image can be broken up into thirds both horizontally and vertically. This creates 9 segments across the image. By aligning parts of your subject with either the intersections or the lines, the viewer’s eye will look at the image more naturally.
When you’re taking a picture of a person, aligning a part of their body with one of the vertical lines on the “grid” adds a point of interest into the photo and draws the viewer’s eyes to the subject. When you’re taking a landscape photo, line up the subject with one of the horizontal grid lines. This makes for a much crisper and more interesting image.
3. Break the rules.
Ultimately, once you’ve mastered a certain rule, you’ve received license to then go and break that rule. If the rule of thirds isn’t working for you in a certain circumstance and something else would make your photo more eye-catching, go ahead and disregard the rule. However, make sure that disregarding the rule of thirds (or anything else you’ve learned throughout your journey) is really going to improve your shot; don’t just do it for the sake of breaking the rule, do it with purpose.
4. Be consistent.
We’ve said it before, and we’ll say it again: quality is key. If you’re running an advertisement for your brand and you’ve used a grainy, dimly lit photo, your brand is not going to be reflected in the best light – literally. (Read more here). Instead, a high-quality photo will not only catch the attention of your audience but will show off the professionalism your company has worked so hard to build up.
By having consistently good quality in your content and marketing photos, you’re creating the best possible representation of your business. That’s how you’ll start to see increased results in both the engagement of your audience on social media and the amount of potential clients reaching out to start a business relationship.
5. Bonus! Have Blackwood on your team.
Not sure exactly what to do when it comes to content marketing? No worries, Blackwood knows what to do when it comes to representing your brand on social media. Contact us today – we’d love to work with you.