We’ve said it before, and we’ll say it again. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand. As such, marketing implementation takes on different forms depending on the categories a specific business falls into.
Demographics vary from business to business, and it’s important to have an understanding of which types of marketing will be most effective. Blackwood Creative’s process includes thorough implementation of a range of marketing techniques; we want to make sure you’re getting the biggest targeted reach possible. Our four main categories of marketing are video and content marketing, web design, brand identity, and ad management. But what do those entail?
Video & Content Marketing
Social media is a huge part of modern-day marketing. Facebook, Twitter, Instagram, LinkedIn, YouTube, Byte, Snapchat, TikTok…the list goes on, and on, and on, and on. Having a social media presence can be a huge asset to your business, and it’s a great way to quickly reach members of your target demographic.
Content is king on social media. We’ve talked a lot about the importance of high-quality content, and it’s something we strive for with our clients’ brands. In addition to content management, we’d love to explore the implementation of videos within your marketing. Whether that manifests itself as short videos on Instagram or Snapchat Stories or longer videos on YouTube, IGTV, or LinkedIn, we’ll explore the options that serve your brand best.
Web Design
Along with a social media presence, a solid website is a key asset to your brand. Not only is it a great way to get your name out there, but it can help make your business function a whole lot more smoothly.
The implementation of a website for your business can open up the opportunity to partially automate your business. For example, an order form or shopping page can eliminate a lot of paper waste. You’ll still get everything done on time, and it’ll all be in one place! By having all of your information in one place, you can devote more time to what’s really important: your relationship with your clients.
Brand Identity
Who are you as a brand? What do you stand for? Why should customers choose you instead of the many others in your same industry? Your brand identity answers those questions and more. At least, it should. Having a consistent image of your brand – logo, colors, name, etc. – helps current and potential clients remember your brand. There are also many things that your logo and brand colors can convey about your business, so make sure that the message your branding sends aligns with your morals and ethics.
Above all, though, stay consistent. A cohesive appearance across your website, social media accounts, and printed marketing materials will preserve and advertise your brand!
Ad Implementation & Management
Finally, though social media content and a killer website can take you quite far, advertising is an essential part of any marketing strategy. Whether it’s digital or traditional, Blackwood’s got your back. Advertising can get quite expensive, so setting a realistic budget is the first of many steps to creating the best advertising campaigns possible.
Once you’ve set your budget, it’s time for us to work our magic. Using information we’ve gathered from you about your business, we’ll set up the most effective use of your money. If your demographic is younger, we may lean towards a more social media-based campaign; if your demographic is older, perhaps a print ad or billboard will do the trick. It’s completely individual to each brand, so we’d love to work with you to figure out the best way for you to advertise your business.
The world of marketing is so vast that it’s easy to get lost in its intricacies. Rather than trying to figure it out on your own, reach out to us here at Blackwood Creative. We’re in the business of building remarkable brands, and we’d love to work with you to transform yours.
